Amarok Of Volkswagen Presents The Billabong ISA World Surfing Games
With This New Major Sponsor, a Strong Surf Venue in Peru, and 32 Countries Attending, Enthusiasm for the Prestigious International Olympics of Surfing is Running High.
As Amarok of Volkswagen debuts its new line of trucks for Latin America, the company has strengthened its sports image by becoming the presenting sponsor for the Billabong ISA World Surfing Games being held this year in Punta Hermosa, Peru.
“We are excited to be involved in the ISA World Surfing Games as presenting sponsor of this year’s event in Peru ,” said Fernando Badia, VW Brand Manager Latin America. “The sport of surfing fits perfectly with the image of our rugged, high performance Amarok trucks.”
Securing the sponsorship from Amarok will be a huge boost for the Billabong ISA World Surfing Games. At the same time it will give Amarok a strong presence and visibility as fans from around the globe tune in to the LIVE webcast to watch their team compete. At the official opening Game parade in the center square of Lima, a new Amarok truck led the hundreds of participants from 32 nations with flags waving and crowds cheering them on.
Despite the conservative economic climate worldwide, enthusiasm for the World Surfing Games has never been higher. This year Amarok of Volkswagen as the presenting sponsor will achieve a major milestone for the global governing body of the sport. For Volkswagen, Latin America is one of the strongest markets and this event provides a huge opportunity to increase their presence in a most authentic way.
“I believe it is vital to support and provide a platform for these emerging surf regions” stated Billabong’s Vice President Marketing, Graham Stapelberg. “It is the only event of its kind where you get such a large representation of so many different surf nations and we appreciate that VW recognizes and understands this.”