Irvine, CA – Nathan Fletcher, the king of crossover boardsports and futuristic surfing techniques, has signed a multi-year deal with Analog. To mark this milestone, Analog will introduce a line of boardshorts to their existing clothing line of technically focused streetwear and outerwear.
Nathan brings a heritage of progression that is synonymous with Analog’s theory for product design. His unique artistic contributions will work with the company’s manifesto of rider-driven design. Fletcher is the first surfer added to Analog’s current team of skateboarders and snowboarders: Anthony Van Engelen, Heath Kirchart, Brian Sumner, Trevor Andrew, JP Solberg and Mikkel Bang.
“We are over the moon about Nathan coming aboard, says Analog’s Director of Marketing, Matt Patterson. “His understanding of skateboarding and snowboarding, combined with his background and undefined talent in the water will make our entry into the surf market that much more fun. I have been personally lucky enough to work with Nathan for years and we both feel like this is a collaboration that has been a long-time coming.
With the acquisition of Fletcher, Analog will enter the surf market with a new line of boardshorts. The line, which will debut at ASR, will include three styles designed with technical and functional aspects in mind. “I’m looking forward to designing boardshorts and other products with him, says Analog’s Creative Director, Tyson White. “He’s a technical freak â€” both in and out of the water. Who better to test and design a pair of boardies than Nathan Fletcher?
“Moving into surf is a very natural evolution for Analog, says Analog General Manager, Jerry Lund. “Many of us here have a background in surf. We are equally as passionate about it, as we are for skateboarding and snowboarding. And now we are able to bring the same level of technical style to the surf community that we’ve been able to deliver with our current product lines.
Analog will announce other additions to the surf team in upcoming months.