ASR September Bursting at the Seams with Retailers, Fashion and Events

3-Day Action Sports Show is ‘Best, Busiest Show Ever,’ exclaim retailers and exhibitors

Laguna Beach, CA (September 12, 2005) — The weekend’s Action Sports Retailer (ASR) Show in San Diego wrapped up with exhausted retailers smiling as they headed back to stores around the world. With organizers predicting a 10% increase in retail attendance and placing 200 additional booths compared to September 2004, the ongoing strength of the action sports world is evident. An estimated 7,000 buyers, 500 media and 700 brands contributed to ASR’s booming attendance. Buyers at ASR were met with complete fashion lines from surf, skate, snow and youth culture companies, rocking events and enough brands to keep them booked for three days solid.

“Collectively, the industry stepped up. Retailers brought multiple buyers and exhibitors displayed distinctive styles which have global appeal, says Kevin Flanagan, ASR Show Director.

The expansive event line up ranged from fashion shows, to dozens of movie premieres, world championship skate contests and opportunities to give back to endemic charities. Designers were front and center both unveiling the most creative lines ever for the established companies and as founders of their own new companies in areas such as ASR’s GoldBox Mission. But the real news could be found in the booths and on the orders written at ASR.

Business Booming Industry Wide

“This is a really good show. I’ve never seen it as busy as this year. Every single booth was busy. It is amazing to see the direction of surf going up again! says Ron Adbel, Owner, Jack’s in Huntington Beach. Adbel himself was busy too, writing enough orders at ASR to fill his stores for spring. Surf brands such as O’Neill, Jedidiah and OP noted that this was one of the best ASR shows ever. Skate and swim brands joined the surf boom and were taking down orders left and right as well. “There’s a lot of business getting done at ASR. Twice a year I come to see people and talk face to face with the companies I work with.” Eric Miura, Vice President of Miura Store in Kapaa, HI.

Walking the show floor, every sales rep table in every booth appeared to be filled with buyers scribbling notes and taking orders for spring. “The show seems to be moving quickly, lots of hustle and bustle. It is incredibly productive for us, explains Bryan DeHaven, Co-Owner of Colorado Board Shops’ four stores.

Even ASR veterans were amazed by the floor’s activity level, finding it a good barometer of the action sports industry’s health. On the surf side, Steve Ward, National Sales Manager of O’Neill says, “Great show. Great energy. One of the most exciting shows we have had in years. The whole industry was abuzz making business at the show fantastic! The skate side seems to be sharing in this boom. From inside the Sole Technology booths, Yasemin Oktay Director of Marketing backs that up, “Everybody seems to be saying that business is up. There is a lot more excitement in action sports right now — you see it in the brands, booths, number of events and people.

Extracurricular Activities

The energy spinning off from the thriving industry resulted in a large, diverse event lineup. Four packed fashion shows drew dozens of cameras and hundreds of buyers. “We’d already seen many of the lines in booths, but seeing them on models as complete outfits really helped us narrow down what will work in the store, says PJ Patton, Buyer, Summit Surf in Jackson, WY.

The eS Game of SKATE opened up the schmorgasborg of skate talent on ASR’s floor to the entire skate industry and San Diego locals. Jack Cook from Australia started it off winning the amateur Game of SKATE against the best talent from around the world. Next, Jim Bates came into the pro game and took out Eric Koston in straight tricks to pick up the $15,000 grand prize. “We brought the eS Game of SKATE to ASR so we could share the experience with the entire action sports community. The Game of SKATE is what skateboding is all about, explains Sole Tech’s Oktay.

New Brands Debut at ASR

Without fresh lines, concepts and talent, where would the industry be? Buyers come to ASR to see trends evolve and seek out the next big things. “I have great reps that visit my stores, but I still come to ASR to connect with people and really get a sense of where the market is headed, says Mark Allison of Surf City in South Carolina. To help buyers connect with the new brands at ASR during their busy days, ASR created the GoldBox Mission. GoldBox is a collection of new to ASR brands that are just starting to enter the action sports world.

While it would be easy to say that the Boost Mobile bar and DJ drew people to the GoldBox Mission area, buyers reported being drawn in to the area by the cutting edge designers. “GoldBox Mission is a nice addition. I like that it is set aside and a little swanky. I went yesterday for a quick look and am going back today to look through the lines more closely. says Kendra DeHaven, Co-Owner, Colorado Board Shops. Abdel, owner of specialty retail powerhouse Jack’s, also cruised through and is planning to pick up at least one of the GoldBox Mission lines.

“We opened a few big accounts, such as Journeyz and were able to get the word out with a few TV appearances too, says Stephanie Gomez, Co-Owner of Lil’ Punk. The guys at Turkey were digging the vibe in GoldBox, “It’s cool. This place was rocking. We were really able to get our mojo going in here, says Chew, Co-Creator of Turkey. This isn’t the last that you’ll see of this year’s GoldBox Mission brands. “I paid for my booth ten times over on the first day! added Richard Wilhelm, Founder, Salt Optics.

ABOUT ASR

ASR, a division of VNU Expositions, is a full service tradeshow whose goal is to create, market and produce high quality tradeshows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 24th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with Spring and Summer season shows in San Diego and ASR Holiday in Huntington Beach. For additional information regarding ASR, please contact Lora Bodmer at Deep Communications by phone, 949.200.7134, email, lbodmer@wyoming.com, or check out www.asrbiz.com.

Heard on the ASR floor…

Buyers

“I have great reps that visit my stores, but I have to come to ASR to re-connect with people and really get a sense of where the market is headed.- Mark Allison, Owner, Surf City

“The show seems to be moving quickly, lots of hustle and bustle, incredibly productive for us.- Bryan DeHaven, Owner, Colorado Board Shops

“Gold Box Mission is a nice addition, I like the it is set aside and a little swanky. I went yesterday for a quick look and am going back today to look through some of the lines.- Kendra DeHaven, Owner, Colorado Board Shops

“We came to ASR to open all of our new accounts and meet reps we talk to on the phone in person. For a brand new shop like ours, ASR is a must.- Thomas Henley, Beach Break Surf Shop in Ventura

“This is a really good show. I’ve never seen in busy like this year. Every single booth was busy. It is amazing to see the direction of surf going up again!- Ron Adbel, Owner, Jack’s in Huntington Beach

“We spend all 3 days buying. We leave our orders for the next season at every company. We book with everyone and leave our orders down here at ASR.- Ron Adbel, Owner, Jack’s in Huntington Beach

“I looked at all the brands in Gold Box Mission, it was excellent to find them all in one place. I even found one brand that we are going to pick up.- Ron Adbel, Owner, Jack’s in Huntington Beach

“We’re always looking for new lines. We always pick up something new at the show. That’s why we come to ASR.- Dave Kramer, Gravity Sports in Renton, Washington

“There’s a lot of business getting done at ASR. Twice a year I come to see people and talk face to face with the companies I work with. We really like some of the juniors lines we’ve seen and are looking at picking up some new lines we are seeing at ASR.- Eric Miura, Vice President of Miura Store in Kapaa, HI

Exhibitors

“Everybody seems to be saying that business is up. There is a lot more excitement in action sports right now — you see it in the brands, booths, number of events and people.- Yasemin Oktay, Director of Marketing Communications, Sole Technology

“Great show. Great energy. One of the most exciting shows we have had in years. The whole industry was abuzz making business at the show fantastic!- Steve Ward, Sales Manager, O’Neill

“This ASR was our best show of all time! Biggest line ever at ASR, moved us into a bigger booth. That allowed us to host media, artists and book the most appointments we’ve ever had.- Michael Eaton, Creative Director, Jedidiah Clothing

“We opened a lot of shops, all our reps have been booked the whole show.- Chris Drummy, Fox Marketing

“ASR has always been a place were the action sports community gets together. Here everyone has the chance to see the kids coming up skate with the pros. With the eS Game of Skate, we want to share the experience with the entire action sports community. It is what skateboarding is all about.- Yasemin Oktay, Director of Marketing Communications, Sole Technology

“ASR has become one of our cornerstone trade shows. We’ll definitely be back next show.- Overheard at Burton Snowboards

“I paid for my booth 10 times over on the first day.- Richard Wilhelm, Founder, Salt Optics — Gold Box Mission exhibitor

“Lil’ Punk opened some big accounts, like Journeyz and were able to get the word out with a few TV appearances too. – Stephanie Gomez, Lil’ Punk — Gold Box Mission

“It’s cool, this place was rocking. We were able to get our mojo going in here.- Steven Chew, Co-Creator, Turkey — Gold Box MissionR.- Dave Kramer, Gravity Sports in Renton, Washington

“There’s a lot of business getting done at ASR. Twice a year I come to see people and talk face to face with the companies I work with. We really like some of the juniors lines we’ve seen and are looking at picking up some new lines we are seeing at ASR.- Eric Miura, Vice President of Miura Store in Kapaa, HI

Exhibitors

“Everybody seems to be saying that business is up. There is a lot more excitement in action sports right now — you see it in the brands, booths, number of events and people.- Yasemin Oktay, Director of Marketing Communications, Sole Technology

“Great show. Great energy. One of the most exciting shows we have had in years. The whole industry was abuzz making business at the show fantastic!- Steve Ward, Sales Manager, O’Neill

“This ASR was our best show of all time! Biggest line ever at ASR, moved us into a bigger booth. That allowed us to host media, artists and book the most appointments we’ve ever had.- Michael Eaton, Creative Director, Jedidiah Clothing

“We opened a lot of shops, all our reps have been booked the whole show.- Chris Drummy, Fox Marketing

“ASR has always been a place were the action sports community gets together. Here everyone has the chance to see the kids coming up skate with the pros. With the eS Game of Skate, we want to share the experience with the entire action sports community. It is what skateboarding is all about.- Yasemin Oktay, Director of Marketing Communications, Sole Technology

“ASR has become one of our cornerstone trade shows. We’ll definitely be back next show.- Overheard at Burton Snowboards

“I paid for my booth 10 times over on the first day.- Richard Wilhelm, Founder, Salt Optics — Gold Box Mission exhibitor

“Lil’ Punk opened some big accounts, like Journeyz and were able to get the word out with a few TV appearances too. – Stephanie Gomez, Lil’ Punk — Gold Box Mission

“It’s cool, this place was rocking. We were able to get our mojo going in here.- Steven Chew, Co-Creator, Turkey — Gold Box Mission