NEWPORT BEACH, CA; (April 10, 2008) — Atwater, the Newport Beach based surfwear line, today announced the launch of their new website at www.atwatercollection.com.
“The new site has a really fresh feel, we wanted to create a place where our customers can view the line easily but also spend a little time hanging out on our blog and learn more about our team riders,” said Scott Madison, co-founder and design director of Atwater. ” We also wanted to visitors to be able to sign up to be on our e-mail list, it’s a way for us to directly communicate with the kids and customers who love to get updates about Atwater concerts and art shows, upcoming surf competitions and fun news in the action sports world.”
The two-year-old company has quickly grown and gained attention from core California surf shops and fine retailers including Nordstrom. Described by media as the current “buzz brand”, Atwater is enjoying their success but still want to reach their customers on an individual basis through their new site. The new site was created by Dave Levin of Levin Media.
Created by design veterans Dean Bradley and Scott Madison, Atwater has quickly become a constant in Southern California menswear fashion. A casual, yet contemporary line combining classic surf styles with a street edge, Atwater consistently draws from the classic heritage of beach life, simultaneously incorporating an elegant, fashion-forward and more sophisticated side to casual surfwear that we call “City Surf”. The Atwater line consists of T-shirts, boardshorts, walkshorts, pants, jackets and accessories including hats by New Era. Atwater can currently be found at most major surf retailers including Jack’s, Surfside Sports, Sun Diego, Becker, Val Surf, Active Rideshop, Surfride and fine retailers including Nordstrom among many others.
About Dean Bradley
A graphic and fine artist, founder and Creative Director, Dean Bradley is internationally recognized and considered a culturally significant designer in the new school art movement and surfwear industry. Bradley’s love for the beach culture has helped shape his graphic thinking and spirit of independent design. Prior to starting Atwater, Bradley served as Art Director for surf industry giant Hurley International where he began designing T-shirt graphics and transforming his artistic abilities into commercial success. During a six-year career with Hurley, Bradley became known for his versatility in original T-shirt graphics for the men’s and girl’s T-shirt lines. Bradley consistently created best-selling designs that continued to increase sales while always setting new T-shirt design trends in the industry.
About Scott “Spides” Madison
The recognized “boardshort specialist”, Design Director Scott Madison combines his love of surfing and fashion into the Atwater brand. With more than 15 years of experience as a designer, Madison established himself as a dominant industry player as the head of design at Hurley International, Madison played a crucial role in the success of Hurley at the transition from Billabong to Hurley in 1999. Madison is highly recognized for his design innovations and credited with creating some of the industry’s top selling pieces by bringing menswear fashion influences into boardshort design.