Wednesday, November 9, 2011 12:45pm PST

Bye Bye Brodie

By: Janos Palko

The Association of Surfing Professionals has just issued a press release reporting that their CEO Brodie Carr has resigned. Im going to go ahead and assume that your attention span won't allow you to actually read it, but if you wanna prove me wrong, knock yourself out right here.

In Brodie's words:

"It is my duty to accept responsibility for the recent calculation error that resulted in the premature crowning of Kelly Slater's 11th ASP World Title. The determination of the ASP World Title is the most important moment in professional surfing. Ultimately, the responsibility for every activity with ASP lies with me. Therefore, I have elected to resign my postition as CEO."

The ASP, and Brodie, have received a lot of criticism over the last 12 months. From Bobby Martinez, mostly. While Bobby was the only one who posted video rants about his ASP-hatred, he is not the only one with gripes about the system and how it has handled it's own navigation. Twitter has become littered with anti-ASP twats (sp?) by many loud voices within the surfing community, like Jamie O'brien and Sunny Garcia, even Kelly himself shares his mind on the subject from time to time.

The biggest thorn in their side has been the implementation of their One World Ranking System, which has combined the WCT and WQS tours into one unit. And with this change also meaning 32 elite touring pros, not 44, causing the unexpected shortening of a couple careers has ruffled a few feathers.

The other topic of outrage of late has been the new judging criteria, which is aimed at rewarding difficulty, and more specifically, aerials. While this is a step in the right direction for the progression of surfing and from a fan's standpoint, it has led to some wacky scoring moments, and lots of controversy. Perhaps you recall 'Floater-gate' after the Rio comp, where Adriano de Souza took out Owen Wright with a backside floater after Owen got underscored on a series of fin-wafts and an air. The backlash was so great that it prompted the ASP to release an official explanation for the scenario, which did little to quiet the outcry.

And now the ke11y blunder. One of those moments in surfing history that I think we can all agree to never speak of again. It was embarrassing on so many levels. For Kelly, for Quiksilver ( who immediately launched Ke11y ads worldwide), for the ASP (obviously), and for surfers everywhere. It made us all look pretty dumb.

Whether or not Brodie is taking the fall for his comrades, or was forced out via mutiny is unclear. Who knows, maybe he really did just feel bad about the mistake and he thinks this would be the best solution. Obviously there is a lot more to this story that we will likely never hear.

The big question now is who will take the wheel?

I heard about this 40 year old bald guy that should be retiring from competition soon, and he knows a bit about surfing? Whats his name again? Kelly? Slater? He might be up to it.

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6 Comments

 1-6 of 6

morqman

Posted by morqman November 9, 2011 03:48pm PSTReply | Report Abuse

wonder who/what will become CEO of ASP? I doubt Kelly would - but what about Derek Hynde or Randy Rarick or somebody like that? I think Ke11y should stick to surfing or at the very least: Commentator for ALL events. Bummer about Carr, but somebody's head had to roll (i guess).

antman9

Posted by antman9 November 9, 2011 07:48pm PSTReply | Report Abuse

the asp has handed slater so many scores and victories that why dont they plead him to finally retire and give him the ceo so then he can change the silly system that handed him 12 world titles and then he can enter himself as a wild card into events and win more cash.

sam smalley

Reply by sam smalley November 27, 2011 06:38am PSTReport Abuse

looks like you already handed him one as well..........he has 11 .......not 12 titles dumbass

sam smalley

Reply by sam smalley November 27, 2011 06:41am PSTReport Abuse

looks like you just handed him one...............he has 11.....not 12 .........hater

chilidawg

Posted by chilidawg November 9, 2011 08:44pm PSTReply | Report Abuse

How about Bobby "I should just be happy they are paying me to surf" Martinez!!!!!

surfsoul66

Reply by surfsoul66 November 17, 2011 03:29pm PSTReport Abuse

What do you mean by that comment? Are you saying that he is not worth what they are paying him?
He came up the ranks just like all the other surfers on tour. He has just lost the taste for professional surfing. It's like when there is somthing that you really love to do,but then it becomes a job. You either hate it or love it.

kmetal

Posted by kmetal November 10, 2011 06:38am PSTReply | Report Abuse

Surfing continues to evolve and with that growth comes change - some good some questionable. It takes vocal opposition to help create a consensus so the sport can move in the right direction. The question becomes; what is the right direction? Obviously whatever it takes to increase business ofr the sponsors that underwrite the growth. Maybe there should be more input from the real supporters, i.e., the sponsors, as to the direction ASP should now take. Yes, we have all seen questionable judging - that's the nature of any subjective system. The fact that the system allows for error in definitely good. Do some competitors receive "generous" interpretations of their feats -absolutely. At the end of the day it is still about ratings and the return on investment for those underwriting the sport. One would assume that the succesful companys underwriting these events also have the expertise to manage more than their businesses. Just a thought.

goggles von squeeken

Posted by goggles von squeeken November 10, 2011 02:40pm PSTReply | Report Abuse

I think kelly would be perfect as the CEO. He knows more about the ASP than anyone and understands everything about the system. But he probably will not retire this year and I dont support him being the CEO and still competing

mark smerk mangan

Posted by mark smerk mangan November 15, 2011 07:57am PSTReply | Report Abuse

Kelly should follow the swell. Forget the asp. Have nothing to do but surf. Or win another title.

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