Boost Mobile and Quiksilver, Inc. (NYSE:ZQK)today announced that Quiksilver will be the presenting sponsor for the 2003and 2004 Boost Mobile Pro events at Trestles, California, the only ASP WorldChampionship Tour event on the US mainland.
The 2002 Boost Mobile Pro was a huge success with 5 days of solid surf,record spectator numbers and the famed Lower Trestles reef presenting aperfect canvas for the world’s best surfers to display their art of highperformance surfing. Boost Mobile team rider Luke Egan (Aus) stormed awaywith the win in 2002, and will be fired up to retain the title to an eventhe helped bring to California. With Americans holding the World Championshiptitle for 10 out of the last 11 years, a home soil win will be highlycoveted, and none other than 6-time world champ and Quiksilver rider KellySlater (FL, USA) will be leading the US charge.
“The Boost Mobile Pro last year was part of our ongoing commitment tosurfing, which has been in place since we started the brand,” said PeterAdderton, CEO of Boost Mobile, LLC. “Our goal is to become known for thebiggest and best action sports events in America, and Quiksilver’sparticipation in the Boost Mobile Pro at Trestles is an important part ofcontinuing to deliver on that. They have been a great partner with us on theRoxy phone project in the US, and in Australia with the Quiksilver Airshowspreviously, and we look forward to working with them to deliver an excitingevent in California this year and next.”
The alliance will see Quiksilver’s events, entertainment, marketing, publicrelations and web teams work closely with Boost Mobile on all aspects of theBoost Mobile Pro for the remainder of Boost Mobile’s license with the ASP.”We are honored to work with Boost on this event and more in the future,”said Danny Kwock, the president of Quiksilver Entertainment.
“It is sure to be an incredible contest,” said Mark Fewell, Boost Mobile’sMedia Director. “Luke Egan had a great win last year, on the way notching uphis 5th man on man win against Kelly Slater in the semi final. But Kelly ison fire right now, having won in Tahiti last week and taking out Luke on theway. Trestles’ has special significance to both: Luke had a major role inBoost Mobile putting on the event; and Kelly had his first pro win there.Plus there are 46 other surfers capable of taking, and hungry for, thetitle.”
The Boost Mobile Pro presented by Quiksilver will be held September 4-13,2003, with the 5-day competition period selected by forecasting the bestswell window. The event will be the seventh leg of the 13 round WorldChampionship Tour, following events in equally pre-eminent wave locations inAustralia, Tahiti, Fiji, Japan and South Africa. The World’s top 48 surferswill compete for over US$250,000 in prizemoney.