Chris Burke Joins Dickies Girl as Marketing Director

Los Angeles, Calif., June 23, 2004 – Dickies Girl is pleased to announce the hiring of Chris Burke as its new Marketing Director. In this role, Burke directs and oversees all aspects of the marketing department including advertising, public relations, retail support, trade shows, events and the company website, and reports directly to CEO and President Masud Sarshar.

“All of us at Dickies Girl are extremely excited to have Chris on board,” said Masud Sarshar. “He brings tremendous marketing experience and talent to our team and will help focus our marketing and branding efforts as we continue to grow and move forward.”

A seasoned industry professional, Burke is best known for his creative and marketing efforts as one of the founders for successful start-up brands Arnette and Von Zipper. A California native, Burke grew up surfing and held the title of U.S. Amateur Champion in 1983 and graced the cover of Surf Magazine in 1986.

His action sports background and grassroots marketing experience are a perfect match for Dickies Girl’s historically unobtrusive marketing approach.

ABOUT DICKIES GIRL After revamping the Dickies work-inspired overall in twenty-four customized colors in 1999, Apparel Limited Inc. obtained the license as exclusive licensee for Dickies Girl from Williamson-Dickie MFG. Company. The Dickies Girl formula is a combination of simple, functional designs, the ability to instantly react to market demands, its empowering brand message and a strong brand name. Designed to send a message of confidence and playfulness, the Dickies Girl product line ranges from the hugely successful low rider collection of pants, capris, shorts and skirts to collections of dresses, tops, bottoms, t-shirts, hoodies and jackets.

Dickies Girl is well known for its great fit for all girls and its retail friendly price-points. It’s a rarity for a product to retail over $50.00 and the average price-point is $35.00. Dickies Girl prides itself on its genuine support and respect for all girls who are individuals, intelligent, confident leaders and not followers. Dickies Girl inspires teen girls with this message and through its support of events such as the All Girl Skate Jam presented by Dickies Girl. For more information visit www.dickiesgirl.com.

Dickies Girl is available at Dickiesgirl.com, Urban Outfitters, Hot Topic, Torrid, Nordstrom, Macy’s, The Bon Marche, Burdines, Anchor Blue, PacSun, Tilly’s, Strange Cargo – Chicago, Trash & Vandeville – NYC, Val Surf – CA, 17th Street Surf – VA, Ron Jon Surf Shops and specialty boutiques nationwide.