HUNITNGTON BEACH, Calif. – Diane’s Beachwear has joined the Boardfest fifth anniversary celebration, signing on to produce daily fashion shows on the main stage. The 30-minute shows are open to the public and feature the latest sportswear and swimwear collections from today’s hottest beach lifestyle brands.
Boardfest is held at the Huntington Beach Pier over Labor Day weekend, August 30 to September 1, 2008. More than 100,000 spectators, primarily tweens and teens, attend over three days. Information is available at www.myspace.com/boardfest
Against the backdrop of upbeat hit music, Diane’s Beachwear fashionistas will walk the Boardfest runway with the latest bikinis, boardshorts, dresses, tops, accessories and more. Top brands invited to participate include Smart Girls Who Surf, Ed Hardy, Von Zipper, Lucy Love, Raisins, Lucky Brand, Hurley, Volcom, Billabong, Roxy, Split, Reef, Rusty, Rampage, Vix, Fox, LocalMotion, Flojos, Nomad and Rip Curl.
“Diane’s Beachwear is one of the top women’s beachwear retailers in Southern California,” said Boardfest’s Cherie Whyte. “In addition to quality merchandise and excellent customer service, their commitment to encourage women to be active, healthy and feel good about their bodies falls right in line with our Boardfest philosophy!”
Diane’s Beachwear will be handing out free gift bags in the Diane’s Beachwear tent located next to the Boardfest main stage and raffling off a grand prize to one lucky winner.
“When approached with the opportunity for presenting three fashion shows at Boardfest this year, we knew this would be the perfect opportunity to showcase on the catwalk the top trends for 2008,” said Diane’s Kali Swick. “Boardfest and Diane’s Beachwear are a perfect fit because they both believe in promoting a healthy and happy lifestyle for girls of all ages!”
Diane’s Beachwear on Main Street in Huntington Beach is the flagship location for Diane’s 16 stores and e-Commerce website. Diane’s Beachwear is known for carrying a variety of fashionable beachwear brands such as: Roxy, Billabong, Vix, Donna Karan and Michael Kors. Diane’s Beachwear unparalleled customer service is complemented by a Customer Hotline that is designed to help customers find the perfect fitting beachwear attire all year round. More information is available at www.dianesbeachwear.com
Where action sports, music and life collide, Boardfest ’08 showcases something for every level of involvement, synergistically weaving surfing, skateboarding and snowboarding competitions, surfing and skateboarding clinics, makeovers, empowerment activities, interactive exhibits, live entertainment, music, movies, fashion shows, dancing, an arcade, mobile sampling and attractions. Information is available at www.boardfest.com