On Thursday, June 5, 2003, Poor Specimen Productions premiered its newest hit video, Drive-Thru: Japan, at La Paloma Theater in Encinitas, California.
The night started like any other premiere: lines down to D Street, people frantically getting tickets, and an old security guard about to have a stroke. However, things changed when the Volcom RV pulled up — along with its party-on-wheels presence. The RV had its beats blasting, as well as a pack of belligerent partiers who were throwing ice at the people in line. By the time we got in, one of the moviegoers had already tried to fight one of the revelers.
I was pleased to see that a few stars such as, Donavon Frankenreiter, Jesse Billauer, Pete Santamaria, and the mastermind behind it all, Taylor Steele, were all there. The video began with overwhelming hoots and hollers from the crowd, and a preview for Steele’s next video, Campaign.
Drive-Thru: Japan was an amazing video that I found to be even better than the first, Drive-Thru: California. It all takes place in fourteen days and features four of the world?s best surfers (Donavon Frankenreiter, Rob Machado, Shawn ‘Barney’ Barron, and Benji Weatherley) totally ripping some waves that you will find hard to believe are in Japan. Greg Browning of Drive-Thru: California returns for a quick cameo, along with professional skateboarder Kris Markovich who appears in a quick mini-ramp and surf session.
It was one of the funniest surf videos I’ve ever seen, containing loads of footage of the guys joking around with each other and making the most of some bad waves by riding INT foam boards and other wave riding devices, such as an inflatable board. It also had tons of footage of all of the star-struck locals taking ever opportunity to nab a picture or an autograph of the surfers.
Drive-Thru: Japan also showcases the great talents of some excellent Japanese locals, such as the Ohno brothers, Nori and Mar, and a ten-year-old named Kaito Ohashi. One may wonder if Steele is casting for a fourth Momentum. Fourteen days, four of the world’s best surfers, bad food, and one of the world’s best production crews. Taylor Steele has done it again.