Lake Forest, CA. (May 02, 2006) – etnies Girl proudly announced today the launch of etnies Girls Get on Board (GGOB), its own series of all-girls action sports instructional clinics. etnies Girl has partnered with CosmoGIRL! Magazine and Shark Energy Drink to produce the series, which will hit at least 11 locations across the country, including stops at the CosmoGIRL! Beach House, from May to September 2006.
“Girls Get on Board is a great opportunity to introduce girls to the world of action sports, says Julie Shumaker, brand marketing manager for etnies Girl. “These clinics will be a comfortable and inviting learning environment where girls can experience their sport of interest, while receiving firsthand tips from some of the best riders in the world.
Encouraging females through one-on-one interaction and hands-on training is at the core of the GGOB program, which seeks to provide females of all ages basic skills and confidence building in skateboarding, surfing, motocross and BMX. The clinics will allow girls to learn action sports in a safe, fun and comfortable environment, while enabling them to interact with professional athletes such as etnies Girl team riders Elissa Steamer, Lauren Perkins, Nina Buitrago, Stacey Mulligan and others.
“CosmoGIRL! is carrying out its mission of empowering and inspiring girls to express themselves with confidence and style, through the etnies Girls Get on Board initiative, says Kristine Welker, VP, publisher of CosmoGIRL! Magazine. “The synergy of the two brands, and the indie spirit that lives at the core of the CosmoGIRL! Beach House Tour and etnies Girls Get on Board, creates an unparalleled partnership for summer 2006!
Shark Energy Drink Sales and Marketing Coordinator Christina Manzur adds: “GGOB is a great fit for Shark because we are all about providing positive energy and supporting anyone out there who needs an extra push. So many girls are interested in trying these sports but have never taken the step to try it out. We’re proud to be a part of GGOB, and hope to keep everyone’s energy and spirits up.
etnies Girls Get on Board kicks off May 13 with a skate clinic in Nags Head, N.C., featuring pro skate instruction and demonstrations by etnies Girl team riders Elissa Steamer and Lauren Perkins. For a complete list of clinics across the country, to sign up for a clinic or for the latest updates and information, visit www.etniesgirl.com or www.girlsgetonboard.com.
CosmoGIRL! is published by Hearst Magazines, a unit of The Hearst Corporation (www.hearst.com), and one of the world’s largest publishers of monthly magazines, with a total of 20 U.S. titles and 145 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.
About Shark Energy Drink
Shark Energy Drink has over 40 years of success and development, reaching over 60 countries around the world. With ingredients like natural caffeine from guarana, taurine, essential B vitamins and Choline Bitartrate, Shark achieves maximum effectiveness by helping you to stay alert, focused, and energetic. Featuring a refreshing and sweet, citrus-berry flavor Shark provides a premium product with no aftertaste. Shark Energy Drink is available in regular and sugar free. For more information on Shark Energy Drink please visit www.SHARKUSA.com, or contact us at (310) 782-8440.
About etnies Girl
etnies Girl is an authentic action sports brand grounded in youth, fun, independence and the spirit of skateboarding. In 1999, stemming from etnies, the authentic skate footwear brand, etnies Girl began offering footwear and later expanded the line to include apparel and accessories with global appeal for the independent, creative and fun-spirited girl.. etnies Girl also sponsors an accomplished team of athletes who personify the brand’s philosophy: Elissa Steamer, Lauren Perkins and Evelien Bouilliart in skate; Mary Osborne and Serena Brooke in surf; Leanne Pelosi, Janna Meyen and Alexis Waite in snow; Tarah Gieger and Sarah Whitmore in motocross; and Nina Buitrago and Stacey Mulligan in BMX. For more information, visit www.etniesgirl.com.