May 4, 2007 — San Clemente, California. — Realm Holdings, LLC, owner of The Realm trademarks, has signed an exclusive licensing contract with Eyeking Inc. for distribution of Realm sunglasses.
The Realm, an authentic Southern California surf brand, has been successfully developed into an international surf brand with licensees in Australia, Europe, Japan and the United States. According to Jay Geier, Managing Member of Realm Holdings, LLC, “the brand will continue on its existing path of providing exceptional products for the surf lifestyle consumer. Originally created by surfers for surfers, the Realm family of licensees and distributors continue to design, manufacture and market the highest level of quality surf products, including surfboards, sunglasses, rash guards, wet suits, apparel and accessories.
The Realm represents a true core brand that has been embraced by the best of the best in the surfing world. Jay Geier added, “Eyeking has major presence within the sunglass manufacturing and distribution category and we are very pleased to have their extensive eyewear knowledge representing the Realm brand. Eyeking has consistently manufactured and distributed some of the finest eyewear bearing youth lifestyle brands with-in the United States and Internationally.
Eyeking is a recognized leader in the sunglass market. The company is structured to develop emerging and existing brands into strong market contenders within the eyewear category. Eyeking will help to make the entire Realm team stronger worldwide. According to Shelly Goldman, President “Eyeking is excited to expand our product line to include the Realm brand.
Realm Holdings, LLC believes that through an expanded unified effort of The Realm’s licensees, growth will be significant in the coming years. Presently the company is seeking additional licensees in the U.S.
In 2007 the brand will focus on strengthening its marketing campaign, expand product offerings and create a unified, worldwide brand message.
For further information please contact:
Jay A. Geier
Web site: www.realmnation.com