First-Ever Mavericks Surf Contest„¢ Live Webcast Announced

Ground-breaking coverage of 2004/2005 contest produced by Surfing Live

January 27, 2005. Half Moon Bay, CA – Mavericks Surf Ventures announced today that the world-famous Mavericks Surf Contest„¢ will be the subject of a first-of-its-kind live Internet webcast this season. Surfing Live will produce the multi-camera webcast, streamed onto the official website powered by Bolt Media at www.maverickssurf.com. Crowned by Sports Illustrated as the “Super Bowl of big-wave surfing,” the contest will take place on 24 hours’ notice any day before March 31, and visitors to the official website can catch all the live action on a subscription basis.

Mavericks is a world-renowned big-wave spot located one-half mile off the coast of Half Moon Bay, California which has played host to three historic big-wave surfing contests. Last season, 15,000 spectators and two million television viewers experienced the event. This year, on just 24-hours’ notice, the best big-wave surfers on the planet will return to face waves that have crested over 60 feet, frigid waters, dangerous currents, jagged rocks and the ever-present threat of the Great White Shark. Heralded as the “Holy of Holies” by the San Francisco Chronicle, this year’s $75,000 contest will be broadcast live over the Internet for the first time. The webcast will capture the contest all day long-from the first wave to the awards ceremony to the invitation-only private party after the event, where hard core competitors will describe what it’s like to face “the most dangerous wave in the world.”

“Mavericks is known the world-over, but because Mother Nature insists that the contest occur on such short notice, it’s proven a real challenge for many fans to experience the event first-hand in Half Moon Bay,” commented Mavericks Surf Ventures’ Keir J. Beadling. “So this year, we’ll deliver the live contest footage right to your computer monitor-it’s the next best thing to being on the beach at Mavericks.” Added Surfing Live Creative Director Jay Johnson, “Utilizing state-of-the-art technology, Surfing Live will capture all the action: in the water on a jet ski, from the cliff looming 200 feet above the contest, on the sand amidst the surfers between heats, and at the awards show and post-contest celebration. We’re thrilled to be pioneering this historic webcast, and looking forward to a classic day.”

Further information is available at the official website, maverickssurf.com, powered by Bolt Media. Sponsors of this year’s $75,000 Mavericks Surf Contest„¢ include Coca-Cola, Verizon Wireless, Balance Vector, the Half Moon Bay Brewing Company, Cabo Wabo Tequila, ClifBar and Surfer Magazine.

About The Mavericks Surf Contest„¢ and Mavericks Surf Ventures, LLC:
Mavericks Surf Ventures, LLC is a partnership between surfing legend Jeff Clark and San Francisco-based sports management and marketing firm Evolve Sports, LLC. Mavericks Surf Ventures produces The Mavericks Surf Contest„¢ and offers apparel and other licensed merchandise under the Mavericks„¢ brand. Coined as “the wave beyond,” Mavericks„¢ inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits. On a date to be determined on 24-hours’ notice during the winter season of 2004-05, 24 invited surfers will battle to determine the next Champion of The Mavericks Surf Contest„¢.