Fox Names Geoff Armstrong New East Coast Surf Marketing Manager
Newport Beach, CA – June 3, 2005 – Fox is proud to announce it has addedsurf industry veteran Geoff Armstrong to the family as its new East Coast SurfMarketing Manager.
Based out of a satellite office in New Smyrna Beach, FL, Geoff will workhand-in-hand with Fox ‘ s Chris Drummy to continue to build and strengthen thebrand ‘ s presence in surf by scouting and managing new talent, as well asidentifying and executing regional events and strategic grassroots promotionalprograms.
” I ‘ m really excited to add Geoff to the family, ” said Fox SurfPromotions Manager Chris Drummy. ” Due to the rapid growth and increasedsuccess of Fox ‘ s current surf program, it was only a matter of time before westepped it up on the East Coast. Geoff is already a well respected team managerand he’ll definitely help take our surf program to the next level. ”
Geoff brings a wealth of knowledge and experience to his new role at Fox. Hesurfed competitively growing up, and although plagued by injuries, he worked hisway through the ranks of the ESA, NSSA and ASP East as a teenager. On the businessfront, prior to joining Fox he spent four years at Ezekiel Clothing where he heldit down as their surf marketing manager.
” I ‘ m excited to join Fox because I ‘ m confident I can help strengthen andexpand the already impressive surf program, ” Geoff said. ” Growing up onthe East Coast has helped me gain an excellent understanding of the surf market inFlorida and along the entire coast. Not only do I have solid relationships withmany of the top athletes, but also with retail accounts which is very importantfrom a marketing and promotions standpoint. ”
” Over the past year I ‘ ve seen a hard push from Fox surf and I ‘ ve beenvery impressed with the program, ” he continued. ” I have a motocrossbackground and know what Fox has done on that end for decades now. From what I’veseen so far, Fox has the potential and drive to become a major player in the surfindustry, and I ‘ m stoked to help Fox get there. ”
Welcome to the family, Geoff!