Full List Of Nominees Announced For 2008 SIMA Image Awards

March 25, 2008 : – – Aliso Viejo, Ca — The Surf Industry Manufacturers Association (SIMA) is proud to announce the list of nominees for the sixth annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.

The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year.

This year, companies will be recognized in 15 categories: Accessory Product of the Year, Environmental Product of the Year, Footwear Product of the Year, Surfboard Model of the Year, Wetsuit of the Year, Men’s Marketing Campaign of the Year, Men’s Apparel Brand of the Year, Men’s Boardshort of the Year, Men’s Retailer of the Year, Women’s Marketing Campaign of the Year, Women’s Apparel Brand of the Year, Women’s Swim Brand of the Year, Women’s Retailer of the Year, Breakthrough Retailer of the Year and Breakthrough Brand of the Year.

“We’ve had the highest participation yet in the Image Awards this year,” said Dick Baker, president of SIMA. “We’re stoked as this speaks to the growing reputation and influence of the awards.. This also means that competitiveness was at an all-time high as each category received more entries than ever. As cliché as it sounds, we hope all nominees are stoked as they were selected by their peers from a very competitive group of entries.”

2008 SIMA IMAGE AWARDS NOMINEES

OVERALL AWARDS

Breakthrough Brand of the Year
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and December 31, 2007. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.

Firewire Surfboards
Insight
MADA
Matix
Sanuk           

MEN’S AWARDS

Men’s Marketing Campaign of the Year
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign between January 1 and December 31, 2007. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout January 1 and December 31, 2007.

Hurley’s “Essence of Surf” Campaign           
Insight’s “ZOUP” Campaign
O’Neill’s “In It For Life” Campaign
Sanuk’s “This Is Not a Shoe” Campaign
Vestal’s “Time is What You Make of It” Campaign

Men’s Apparel Brand of the Year
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.

Billabong
O’Neill
Quiksilver
RVCA
Volcom

Men’s Boardshort of the Year
Criteria: Awarded to the boardshort product that featured the most exciting design, appeal or innovation between January 1 and December 31, 2007.

Advantage by Hurley
Andy Irons Samuri Signature Series by Billabong
Foster Mod by Volcom
Hokus Pokus by Quiksilver
Lopez Freak by O’Neill 

WOMEN’S AWARDS

Women’s Apparel Brand of the Year
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.

Billabong Girls
Lucy Love
Matix
Roxy
Volcom Girls

Women’s Swim Brand of the Year
Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased iits brand appeal, and grew its business between January 1 and December 31, 2007.

Billabong Girls
Hurley
L-Space
Roxy
Volcom

PRODUCT AWARDS

Surfboard Model of the Year
Criteria: Awarded to the surfboard model at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.

Channel Islands Biscuit
Firewire Direct Drive
…lost Speed Demon Series
Rusty EPS Range
Surftech Tuflite Laird 12’1″

Wetsuit of the Year
Criteria: Awarded to the wetsuit at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.

3/2 Vapor Fullsuit by Body Glove
E-Bomb Pro w/E3 by Rip Curl
Infiniti Drylock by Xcel
Psycho II by O’Neill
Revolution Hybrid Fullsuit by Billabong

All regular SIMA members were given the opportunity to enter their own companies or brands in any qualifying categories. These entries were then reviewed and voted upon by an industry panel of experts from both the manufacturing and retailing sides. The outcome of the panel vote determined the five nominees in each category.

Winners will be determined by a final vote open to all SIMA member companies and specialty retailers. The main contact at each SIMA member company can expect information on the final voting procedure and timeframe shortly. For more details and a full list of nominees visit SIMAImageAwards.com

The winners will be announced at an awards ceremony during SIMA Surf Summit 11 in Cabo San Lucas, Mexico, May 14-17, 2008. The awards ceremony will again feature a video component highlighting and introducing each nominee and winner. 

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research.

In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 17 years, SIMA’s Environmental Fund has raised more than $3.5 million for environmental groups seeking to protect the world’s oceans, beaches and waves.