Las Vegas, NV – On Friday October 8, 2010 GoldCoast Skateboards will open a pop-up shop inside the Hard Rock Hotel for two weeks, in conjunction with the Dew Tour Championships, which will take place at the hotel October 14-17th.
The custom built installation will showcase the GoldCoast product line, as well as its unique brand aesthetic. It is the first time skateboard hard goods have been sold at the resort.
GoldCoast Marketing Director, Chris Brunstetter, feels the connection between the two partners. “GoldCoast is based in skateboarding, skate culture, photography and getting out in the world to experience those things. The Hard Rock aesthetic is very similar, albeit music focused. We’ve been influenced by many of the artists that decorate the walls at the Hard Rock and feel honored to be hanging next to them. We want to show off our brand as much as our product,” he added, "we feel we can put a lot of personality in to this installation.”
Having a strong design aesthetic is one of GoldCoast’s keystones, but don’t mistake the product for wall art. Dustin Ortiz, GoldCoast’s Creative Director, set the record straight, "Many of our boards feature photography and art from our friends who definitely produce work that hangs on people’s walls, but these are supposed to be skated.”
The pop-up shop will be located in the Hard Rock Hotel’s retail store and is open through October 17th.
GoldCoast is a skateboard brand for the skateboard lifestyle market. The company’s mantra is ” Skateboard, see the world, bring lots of film and use it.” The product line is centered around cruiser skateboards featuring eleven custom board shapes, custom component completes, and graphic design that is forward and unique. GoldCoast is also the publisher of it’s own culture magazine, “The Compadre” featuring artwork, photography and interviews with some of the most creative and amazing people around. For more information, go to skategoldcoast.com