Hello Kitty Boardfest To Be Broadcasted Live At Boardfest.com.

HUNTINGTON BEACH, Calif.– Wednesday, Oct. 13, 2004 –Due to unprecedented interest among followers of women’s pro surfing worldwide, Hello Kitty Boardfest will be broadcast live on the internet October 15 to 17, 2004. The four-star, World Qualifying Series (WQS)-rated event will attract the world’s best short and longboard surfers battling for an overall prize purse of $21,500. Real time scoring and end-of-day results will be available at both www.boardfest.com and www.aspworldtour.com. Competition begins daily at 8:00 a.m. PST.

Led by all-stars like Serena Brooke (AUS), Heather Clark (South Africa), Holly Beck (Palos Verdes) and Jacqueline Silva (Brazil), 64 world-class women, representing America, Australia, Brazil, France, Hawaii, South Africa, South America and New Zealand will compete in the $20,000 shortboard division. Mary Osborne (Santa Barbara) and Maureen Drummy (San Clemente) lead the 32 women strong, $1,500 longboard division. In addition to a check and trophy, winners in each division receive an ultra-cool Hello Kitty television.

Surfline.com’s Sean Collins is forecasting good surf and good autumn weather. “A combination of northwest and southwest swells will create very fun, rippable waves in the head high range, said Collins. “The northwest swell will taper off slightly over the weekend while the southwest swell will fill in a little stronger. As a result, the overall wave conditions will improve throughout the weekend with good weather also on tap. Detailed information is available at www.surfline.com.

In addition to tons of fun-filled activities suitable for all family members, female representatives of several surf industry publications will participate in the first annual Boardfest “Surf Mag Showdown. Held prior to the shortboard final on Sunday, the Surf Mag Showdown will prove once and for all which magazine has what it takes to “walk the walk and “talk the talk.

Hello Kitty Boardfest features a family-oriented beach exposition showcasing free attractions and games, surf clinics and live music all set against the backdrop of a top-rated professional women’s surfing competition. For consumer or entry information on “Hello Kitty Boardfest, visit www.boardfest.com or www.hellokitty.com, or call (714) 375-1132. For media information, contact Mike Kingsbury or Cherie Whyte, MKM, at (714) 375-2188 (not for publication).