Official Sponsor Hotline to Present a One-of-a-Kind Gold Wetsuit to the Contest Champion
HALF MOON BAY, Calif., February 22, 2007 — Hotline, a pioneer in performance wetsuit design, and Mavericks Surf Ventures today unveiled “The Official Mavericks"¢ Wetsuit, the latest in a series of innovative, co-branded products for 2007. This limited edition, cold water wetsuit is available for sale at www.hotlineonline.com and www.maverickssurf.com and is based on Hotline’s top-of-the-line Phoenix model. The “Official Mavericks"¢ Wetsuit features a one-of-a-kind graphics package derived from the exclusive competitor-only wetsuits already presented by Hotline to this year’s official Mavericks Surf Contest® invitees during the Opening Ceremonies in January.
In addition to the competitor-only suits and the new “Official Mavericks"¢ Wetsuit, Hotline will also be supplying the “Official Mavericks"¢ Rashguard, a high-quality co-branded rashguard that will be worn by all 24 of this year’s contest surfers and will also be available for sale to the public. At the conclusion of this year’s contest, Hotline will unveil the crown jewel of this partnership–a one-of-a-kind, “Gold Contest Champion Mavericks"¢ Wetsuit–to the 2007 Contest winner as a part of the Champion’s prize package. “Inspired in part by the Tour de France’s yellow jersey and gold medal speed skater Eric Heiden’s infamous yellow speedsuit, you truly have to see it to believe it, said Hotline designer, Ryan Buell.
“Hotline is thrilled to be an Official Sponsor and Supplier to one of the most dangerous and renowned surf contests on the planet, said Brenda Scott Rogers, founder of Santa Cruz-based Hotline. “Mavericks and Hotline are a natural fit since our wetsuits, hand-tied leashes and surf accessories have always been designed with the unique performance needs of our big wave riders in mind.
The “Official Mavericks"¢ Wetsuit features Hotline’s trademark front-zip entry design, anti-flush waterways and new, exclusive Metalitape seams — all features designed to satisfy Hotline riders like Darryl ‘Flea’ Virostko, Zach Wormhoudt, Jake Wormhoudt, Shawn ‘Barney’ Barron and Sarah Gerhardt. “Our technical wetsuits are designed for optimal warmth, comfort and fit. Whether you surf the harsh conditions of Mavericks, or two-foot Malibu waves in the winter, we produce the warmest performance suits on the market. Staying true to function first is why Hotline is so popular in colder surf regions, said Buell.
The limited edition “Official Mavericks"¢ Wetsuit is a 4/3mm full suit, hand-built in Santa Cruz by experts who understand the performance needs of both big waves and cold water. It is built tough enough to handle Mavericks, yet versatile enough to perform no matter where you choose to challenge yourself. Mavericks Surf Ventures has commissioned a special three-dimensional online presentation of the suit from motion-control imagery specialists Heck Yes! Productions (www.heckyes.com) to help customers get the clearest possible picture of this limited edition suit. This special three-dimensional product tour can be found at www.maverickssurf.com and www.hotlineonline.com.
Key features of the “Official Mavericks"¢ Wetsuit include:
• 4mm/3mm Ultralight, Ultrastretch Neoprene — super-stretchy where you need it; snug Nylon II neoprene where you don’t
• Hotline’s Flyzip"¢ Front Entry — the securest front zip entry around, built to keep water out, even in the most powerful waves
• Integrated Winter Hood (Optional) — the most comfortable, ergonomically designed hood on the market
• Metalitape Seams — Hotline’s revolutionary neoprene-based Micro-Seam Seal that’s ultra-smooth and flexes with your suit, not against it
• Anti-Flush Waterways — wrist, ankles and neck cuffs feature form-fitting, reinforced Nylon II neoprene to prevent water flushing, retention and ballooning (situations that can be dangerous in critical waves)
• Mavericks"¢ Wave Graphics — on theront and back
• Wetsuit Size & Color Options — Available in men’s and women’s sizes, the wetsuit is black with grey gussets. Stitching color options: red, white, grey or black
In addition to being sold online, the “Official Mavericks"¢ Wetsuit and Rashguard will also be available for purchase at Hotline’s Santa Cruz Showroom & Store, on-site at The 2007 Mavericks Surf Contest® Presented by Ask.com® and during the live webcast viewing event held at AT&T Park in San Francisco. “Hotline has long been a driving force in big wave surfing, originating from its founder and extending through to its dedication to their high profile big wave team riders, many of whom are regular Invitees to the Contest. said Keir Beadling, Managing Partner of Mavericks Surf Ventures. “We’re honored to partner with a wetsuit brand that has such an intimate understanding of the Mavericks break and the requirements of people courageous enough to surf there.
For the latest information on The 2007 Mavericks Surf Contest® log on to Ask.com, the Official go-to source for all things Mavericks and search for “Mavericks Surf Contest, or visit maverickssurf.com.
About Mavericks Surf Ventures
Mavericks Surf Ventures, LLC is a partnership between legendary surfer and board shaper Jeff Clark and San Francisco-based sports management and marketing firm Evolve Sports, LLC. Mavericks Surf Ventures produces The Mavericks Surf Contest® and offers apparel and a signature wetsuit under the Mavericks"¢ brand. Coined as “the wave beyond, Mavericks"¢ inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits. On a date to be determined on 24-hours notice during the winter season of 2007, 24 invited surfers will challenge themselves and the extremes of Mother Nature to compete for the esteemed title of The Mavericks Surf Contest® champion. Official sponsors of The 2007 Mavericks Surf Contest® presented by Ask.com® also include Clif Bar & Co., Surfer Magazine, Hotline Wetsuits, Capture Technologies and Pinger, Inc.
About Hotline Wetsuits USA
Hotline designs and manufactures high-quality, performance-driven wetsuits and a wide variety of technical surf accessories, from neoprene booties and gloves to thermal layers and hand-tied leashes. Known internationally for unsurpassed durability, comfort, and fit, Hotline products are rider-tested and developed in R&D locations known for powerful waves, including Mavericks, Steamer Lane, and Kauai’s North Shore. Hotline has more than 25 years of wetsuit manufacturing experience and was founded in 1979 in Santa Cruz, California by Brenda Scott Rogers, a women’s big-wave surfing pioneer. For more information and to learn about our custom wetsuit programs, please visit http://www.hotlineonline.com.
Hotline is the official supplier of “The Official Wetsuit of The Mavericks"¢ Surf Contest®, the one-of-a-kind “Gold Contest Champion Mavericks"¢ Wetsuit and the “Official Rashguard of Mavericks"¢.
About Heck Yes!
HeckYes! Productions (www.heckyes.com) uses innovation and technology to create cost-effective, world-class rich media presentations for web-based marketing and e-commerce. Leveraging over 25 years of motion control experience, Heck Yes! has created a whole new level of product-focused internet imagery. Their goal — to give multi-channel retailers a brand new way to engage, educate and entertain their customers.
Heck Yes! recognizes — as today’s savvy consumers do that static product images leave too much to the imagination. So they created Pictoviews dynamic, interactive, 3-dimensional product presentations that bring the complete product story straight to each customer. Pictoviews don’t just plant seeds in the minds of shoppers, they drive buying decisions. Heck Yes! offers a wide array of services, from digital photography to Pictoviews to custom interactive experiences. Contact them today and take your product presentations to the next level.r product presentations to the next level.