Well it’s that time of the year again, the ‘Sports Illustrated’ Swimsuit Issue just hit shelves today! This year ‘SI’ decided upon the face of Hurley, Bar Refaeli, to become a member of the few scantly clad ladies to have graced the cover of a ‘Sports Illustrated’ Swimsuit Issue. Check out the cover, story, and video below. If you ask us, it was a no-brainer choice.
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LOS ANGELES, February 10, 2009 – Hurley model Bar Refaeli will grace the cover of the highly anticipated 2009 Sports Illustrated Swimsuit Issue, as revealed on Monday night’s “Late Night with David Letterman.”
This is Refaeli’s first Swimsuit Issue cover and her third consecutive appearance in the annual celebration of sun, sand and swimsuits.
“We are thrilled for Bar,” said Hurley Vice President of Marketing Lyndsey Roach. “SI is celebrated for its exceptional sport and swimwear coverage, and Bar’s inclusion in this iconic publication just underscores why she is such a great fit with Hurley.”
Refaeli joined the Hurley family in July 2008 as a face, voice and spirit of the brand. In addition to appearing in national campaigns, she hosted the 2nd annual Hurley Art Chest fundraiser for Boarding for Breast Cancer in Los Angeles in October 2008, and will judge the upcoming Hurley Walk the Walk high school fashion competition in Orange County on February 24, 2009. A design collaboration is also in the works.
For more images and information about what Bar and Hurley are up to next, visit hurley.com. A preview of Refaeli at the SI shoot wearing Hurley swim styles Pembrooke and Washed Ashore can be found at sportsillustrated.com.