The Oakley team nearly won Imaginarium on their ability to follow through on a complex plan—a very, very complex plan. The giant flashes used to light up the Tahitian waves is a feat in itself because using artificial light anywhere in the outdoors, especially powerful strobes on the water, is a facet of photography Mother Nature will control and the variables become endless. Credit goes out to Russ Hennings and the Oakley team for seeing their vision through and executing it. The same goes for the production value of the video which besides being funny, blew everyone away with questions like, "How'd they get to use that airport terminal?"—Aaron Checkwood, Photo Editor
Straight from Oakley:
"When we heard the concept, the first thing we thought about were flashes in Tahiti," said Oakley's Ronnie Nelson. "When we got yellow, we knew we had the right color for what we wanted to do." Like most collaborative efforts, the hardest part of creating their final product was deciding on one concept to execute. "We threw so many ideas around, but the clincher was having Russ Hennings and his mega-flashes; with those, we are able to balance the strong backlit sunset with front lit studio type lighting. This creates a natural yellow tint to the photos. Every image is so different; as the sun sets, the colors change dramatically." Other than utilizing the sun's yellow rays to bolster their color, Oakley employed a bevy of hot models, rented sets, and hired actors to create a mini-movie that is as funny as it is well shot. "We shot surfing, beer, girls, and mansion parties," laughs Nelson. "Who wouldn't sign up for a trip like that?"
To watch Oakley’s Imaginarium video, “Can Anything Go Yellow?” head to the Imaginarium homepage here. To see the real product Oakley’s photo flash work make sure to pick up a copy of the December 2010 issue of TransWorld SURF, which hits newsstands October 19th.
Stay tuned for the winning video from Globe, which launches Wednesday, October 6th.
Head to the next page to see the rest of Oakley’s outtake photos.