May 22, 2008: – – It was a huge night down in Cabo, to say the least. Possibly resulting in the finest hangovers ever accepted. After only three years in the USA, creative Australian lifestyle brand ::Insight is really feeling the love, and it’s a warm fuzzy sensation we embrace unashamedly, and wish to share openly. THANK YOU. Yes you. We love you.
Following the ‘Men’s Marketing Campaign’ award last year in Mexico, for ‘Dead Modern’, the kids at ::Insight took all praise as added reason to do more in the name of art, surfing, and fun. Hence ‘ZOUP’ – a concoction of nothing but fun, surfing art – sprang to life on the pages of major publications, websites and in store displays, across the world in 2007 and further captured everyone’s imaginations.
Creating these campaigns is definitely reward itself for those involved, but winning another ‘Men’s Marketing Campaign’ for ‘ZOUP’ sure helps justify expenses. Being voted ‘Breakthrough Brand of the Year’ by SIMA members and specialty retailers across the USA is simply awesome. Words can’t express our gratitude to all those who have supported our cause, and made the journey smooth.
::Insight is primed for a bright future, but we couldn’t do our thing without you. From the entire ::Insight gang, including pro surfers featured in ‘ZOUP’ – Kai Otton, Luke Stedman, Warren Smith, Jason Apparicio, Jared Mell and the Jamaican Surfing Team… big thanks and one love.