Kisner: “Surf Expo will proceed as scheduled.”

After last Tuesday’s tragic events in New York, Washington, D.C., and Pennsylvania, there was speculation about whether or not Surf Expo would go on. Last Friday, Surf Expo sent out a survey to registered attendees and exhibitors to confirm support of dmg’s decision to hold the show as originally scheduled. Surf Expo has received strong support in favor of the show, which will be held this Friday, Saturday, and Sunday in Orlando, Florida.

The following is an open letter sent by dmg world media Vice President Lori Kisner to Surf Expo attendees and exhibitors:

Dear Surf Expo Exhibitors and Attendees:

Surf Expo will proceed as scheduled later this week, September 21-23, in Orlando.

This past Friday, dmg world media faxed and emailed a survey to our exhibitors, and pre-registered and past show attendees to confirm support of our earlier decision to continue with Surf Expo later this week. We noted our belief that this decision would not only be in accordance with the President’s appeal that the country get back to normal as soon as possible, but would also best serve our clients’ wishes and emotions.

Responses came in immediately — and continue still. Overwhelmingly, by more than a three-to-one ratio, retailers have indicated they would like us to produce the show as scheduled. Their comments range from the patriotic desire to not give in to the terrorists to the critical business need to buy product for the Spring 2002 season. Interestingly, support has seemed to grow stronger Saturday and Sunday, and even more so this morning. This trend suggests that as we continue to get closer to the show, support to hold the show as scheduled will be even stronger.

A significant majority of exhibitors have also designated they are in favor of participating in Surf Expo as scheduled. Of those exhibitors who felt it may be prudent to cancel the September show, the most frequently noted concerns were whether there would be sufficient numbers of retailers at the show as well as a concerns over travel and product shipping difficulties.

As the retailers have demonstrated overwhelmingly that they will attend the show and since the indications are that travel will be much improved by mid-week, we have concluded that our initial decision to continue was correct. Further, national express carriers — including UPS and FedEx — have resumed normal air operations and have reinstated their money-back guarantees for on-time deliveries.

Having properly polled the market, we hope that everyone will pull together and help us make the most of the September Surf Expo. We certainly will be doing everything we can to ensure the continuing economic health of our industry by putting on a great show.

Thank you, and we look forward to seeing you there.


Lori Kisner
Vice President, dmg world media