ENCINITAS, CA-For the third installment of the four part, limited edition Fluro Rubber Player series, Nixon is set to launch a pink
colorway on October 15 with a portion of the proceeds benefiting Boarding For Breast Cancer (B4BC).
Following up the recently released Orange Fluro (August) and Green Fluro (September) colorways, the Pink Fluro Rubber Player is the
perfect match for the month of October.
Internationally recognized as the official month for Breast Cancer Awareness, October was the obvious choice for launching e Pink
Fluro Rubber Player. As a longtime supporter of B4BC’s mission it was a natural fit for Nixon to join forces with the organization and
donate a portion of the sales of these watches to help support their cause.
The Fluro Rubber Player series is a four-month, four color limited edition watch program from Nixon. Beginning on the 15th of each
month from August through November, a new secret Fluro Rubber Player colorway will be released. Due to the limited nature of e
Fluro Rubber Player, once they are sold out, these watches will not be available again.
The Fluro Rubber Player has a 3-hand Japanese quartz movement, a custom molded, high-polish, gloss finish polyurethane case and
band and features a diamond at the 6 o’clock position. is limited watch also comes with a collector’s kit stand and packaging and will
retail for $170.
For more information about e Fluro Rubber Player visit: nixonnow.com
For more information about Boarding For Breast Cancer visit: b4bc.org
About Boarding For Breast Cancer (B4BC):
Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fundraising foundation. Our mission is to
increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.
Founded in 1997 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on
making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport
and fashion retailers. Currently distributed in over 40 countries, Nixon’s product range has grown to include select men’s and
women’s softgoods, leather goods and custom headphones.