Local Roxy Surfers Kassia Meador And Jen Smith Post High Scores At Day Two Of Roxy Jam Cardiff
The Final Day of Competition to be Broadcast Live on the Web at Roxy.com/Cardiff
Huntington Beach, Calif. – (September 20, 2008) – The second day of the Roxy Jam Cardiff presented by Schick® Quattro for Women®, featuring the Linda Benson Women's World Longboard Pro saw blue skies and excellent conditions with great two to four foot waves. Competition was tight for the second day of the Association of Surfing Professionals (ASP) sanctioned six-star event at Cardiff Reef. The beach was packed with spectators who came out to enjoy the sunshine, festival and support the more than 80 female pro longboarders from around the world in the contest.
The event's top seeded pros entered the water today for Rounds 3 and 4. Roxy team-rider and defending event champion Jen Smith made an impressive show in her first heat of the competition, posting a combined score of 14.50 for the win. Surfing in the last heat of the day, Roxy team-rider and Oceanside resident Kassia Meador closed out the day's action with two long rides, connecting small sections all the way to the shore and leaving the crowds excited for tomorrow's finals.
"It was a difficult heat and I had to make sure I got the best waves," said Kassia Meador. "Everyone is surfing really well and really pushing the limits. This event has grown so much over the last three years with the level of competition getting stronger each year."
Tomorrow's quarters, semis and finals will be broadcast live on the web at www.beachbyte.com/live08/cardiff08/live.asp, with the winner of the Roxy Jam Cardiff being crowned the Women's U.S. Regional Longboarding Champion and earning a coveted spot in the prestigious Roxy Jam Biarritz Women's World Longboard Championships in July 2009. In addition to the $15,000 purse prize up for grabs, presenting sponsor Schick® Quattro for Women® will award a $3,000 Schick® Quattro for Women® Style Award to the pro surfer that demonstrates the best style over the course of the contest. Hansen's Surf Shop will offer a second $3,000 purse prize for the Wave of the Day.
With the pro competition finishing for the day in the early afternoon, the contestants and spectators were able to enjoy the beach festival which kicked off this morning at 9am. The family-oriented beach fair, featuring Roxy and other sponsor tents, also includes free hairstyling by Paul Mitchell, making your own custom Roxy flip flops and a pancake breakfast with the Encinitas Fire Dept. Closing out the festivities on Sunday is a board shapers raffle, with a chance to win a personal board of choice from a legendary surfboard shaper. All proceeds from the raffle will benefit the San Elijo Lagoon Conservancy to help raise community awareness about urban run-off and to supplement the Conservancy's water quality testing program.
The Roxy Jam Cardiff is sponsored by Schick® Quattro for Women®, Paul Mitchell, Hansen Surfboards, Surftech, Wahoo's, Smart Girls Who Surf, Emergen-C Pink and Tahiti Tourisme. For more information on the Roxy Jam Cardiff featuring the Linda Benson Women's World Longboard Pro visit www.roxy.com/roxyjam.com.
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people tha'st connect with its boardriding culture and heritage.
The reputation of Quiksilver's brands is based on different outdoor sports. The Company's Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Company continues to make snowboarding equipment under its DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.
The Company's products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver's corporate and Americas' headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.
The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfing's undisputed world champions since 1976, the ASP sanctions the following tours: the Foster's ASP World Tour, the ASP Women's World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world’s best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America.
About Schick® Quattro for Women®
Schick® Quattro for Women® is a high performance razor designed specifically for women. With four blades and two enhanced conditioning strips, it provides a shave so smooth, you could skip a day or two. The razor handles are available in original fuchsia and a surf-inspired version – Quattro for Women® GO!® Surf Style™, complete with a travel case.
Schick® Quattro for Women® is manufactured by Schick-Wilkinson Sword. A leading manufacturer of razors around the world, Schick-Wilkinson Sword is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. It ranks as the world's second largest manufacturer and marketer of wet shave products for men and women. Schick-Wilkinson Sword markets products in over 100 countries worldwide. For more information on shaving and the Schick® Quattro for Women® razor line, visit quattroforwomen.com. ©2008 Energizer. Schick, Quattro and other marks are trademarks of Energizer.