MAKING WAVES: “Pure Surf – the Largest Display of Surf Culture in the U.S. To Be Created by and Showcased at the California State Fair

SACRAMENTO, CA (June 14, 2005) — This year the California State Fair is taking its “Beach Party theme to the extreme by creating the largest known collaborative surfing exhibit in the Nation. With support from more than a dozen museums and private collectors from all over California and Hawaii, the 7,500 square foot ‘Pure Surf’ exhibit at the 2005 California State Fair will feature the world of surfing from science to slang, and illustrate how integrated the sport is in California’s culture and history.

“This exhibit is sure to appeal to surf enthusiasts and the general public alike, said Norb Bartosik, CEO and General Manager of the California State Fair. “We hope everyone who sees it will walk away with a newfound appreciation for the sport, the culture, and the amazing history of California surfing.

Though still in production, the ambitious exhibit is creating a buzz among surf enthusiasts and industry leaders statewide who have donated artifacts and items from museums and collections around the country. Contributors to the collection include: the International Surf Museum, the California Surf Museum, the Santa Cruz Surfing Museum, the Surfing Heritage Foundation, Quiksilver and many others.

Everyone has been so eager to contribute their unique surfing memorabilia that this is going to be one of the most comprehensive exhibits we have ever put together.

Throughout the exhibit, guests will experience the full spectrum of surfing in California, from the origin of Surf Clubs to the interior of a modern day boardshapers shop. The culture of surfing will be examined in the realms of both surfing culture on its own, and surfing in popular culture.

The exhibit will include many interactive elements in order to fully immerse the visitor into the world of surfing. Guests can try their skills at the dynamics of paddling on a paddling simulator; compare the weight of past and present surfboards (80-120 pound vs. 4-8 pounds); spin the “Wheel of Dangers to learn the probability of being attacked by a shark while surfing versus getting sick from pollution; and check out surf conditions around the world through online access.

Other Exhibit Highlights Include:
The one and only Intel Surfboard, which features a built-in web-ready computer
Surfboard signed by Kelly Slater, seven time Surfing World Champion
An authentic Woody convertible, provided by the Towe Museum
A replica of an ancient Olo Surfboard, the oldest known surfboard used by Hawaiian royalty
A “Surfing Bill of Rights revealing proper surfing etiquette for those sharing the waves
A Surfer’s Slang Decoder to explain what words like “tubular really mean
The first-ever board shorts made from canvas
Original surf movie posters, records, magazines, and clothing
A section on Spin-off Sports of Surfing, including windsurfing, skateboarding, snowboarding, and wake boarding
Surf films from the past and present
The progress of women and children in the surfing world

Pure Surf is in production right now and still growing; the highlights above are just a few of the many magnificent displays, storyboards, and artifacts being used to create the largest known surf exhibit ever assembled on the mainland. The Pure Surf exhibit will be open everyday during the State Fair in Expo Center Building 5.

For more information, media may contact Erica Manuel at 916-263-3237, 916-825-0646 or emanuel@calexpo.com.