March 21, 2008 : – – What are the SIMA Image Awards? Introduced five years ago, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. The winners are announced at an awards ceremony each May during SIMA Surf Summit in Cabo San Lucas, Mexico.
WOMEN’S APPAREL BRAND OF THE YEAR
Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.
BREAKTHROUGH BRAND OF THE YEAR
Recognizing the small to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and December 31, 2007. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.Matixclothing.com