Green Team, Eco Stations, Cool Tags will help address the environmental impact of Contest
HALF MOON BAY, Calif., Dec. 18, 2007 — Mavericks Surf Ventures, Inc. (Mavericks) announced today that Clif Bar & Co., the nationally recognized eco-friendly food maker, will again return as an environmental partner for the 2007/2008 Mavericks Surf Contest®. In their ongoing effort to protect and preserve the natural beauty of Half Moon Bay, the Mavericks surf break and its surrounding ecosystem, and to increase public awareness of environmental responsibility, the companies will purchase renewable energy credits to offset CO2 emissions produced by the event, set-up various onsite environmental activities, use alternative energies and sustainable materials, and make available offsite Contest viewing opportunities.
“Mavericks has continued to step up in terms of minimizing the environmental impact of this legendary event, as well as educating the public about the important environmental issues and the strides that both Clif Bar and Mavericks have taken, said Peter Berridge, Field Marketing Manager, Clif Bar & Co. “Clif Bar is proud of this partnership that is so exemplary of the ongoing process that is part of our collective journey towards sustainability.
Renewable Energy Credits
As in 2006, and as was planned last year, Clif Bar and Mavericks will fund the purchase of renewable energy credits from NativeEnergy, a renewable energy firm, to offset the estimated 86.6 tons of CO2 that Mavericks competitors and staff will generate through air travel, ground transportation and watercraft usage during the event. In addition, Contest attendees will again have the opportunity to purchase “Cool Tags for $2 each. One Cool Tag provides enough energy credits to offset the amount of CO2 the average car emits in a 300 mile trip. For each Cool Tag sold, Clif Bar will invest $2 in NativeEnergy’s Wind Builderssm program, helping the Rosebud Sioux Tribe to construct the Rosebud St. Francis Wind Farm in South Dakota.
Green Team, Eco Stations and Alternative Energies and Supplies
As part of ongoing efforts to preserve their local environment, Mavericks, in collaboration with the Save the Waves Coalition and Clif Bar will introduce to this year’s Contest the Green Team, a group of volunteers dedicated to the effective communication and activation of onsite environmental activities. Eco Stations with recycling and composting containers, standard garbage cans, and signage directing spectators to avoid environmentally sensitive areas will be placed throughout the venue. The Green Team, in cooperation with Contest staff will encourage spectators to care and be aware. Organizers will power the 2007/2008 Contest with a bio-diesel generator, and will provide solar-powered showers for the 24 competitors. With help from Clif Bar, Mavericks will also encourage vendors to use recycled paper, cornstarch utensils and other eco-friendly materials.
“Working with Clif Bar is an inspirational experience because they really exemplify the potential of environmentally friendly companies, said Joao DeMacedo, Mavericks Environmental Manager. “Like Clif Bar Owner Gary Erickson says: ‘…it’s about the jazz of business…about living responsibly in a community and on the Earth.’ That is what we at Mavericks are also aiming for.”
CLIF Bar’s Green Room Award
The Green Room Award goes to the surfer who gets the longest barrel which, at Mavericks, is as much an afterthought as it is a moment. Vied for and voted for by the surfers themselves, the winner of the award will share the Green Room Award money ($1,000 donation) with Save the Waves.
Alternate Viewing Options
Mavericks will be broadcasting a free live webcast, ensuring that fans worldwide can witness all of the epic big wave action as it happens. The webcast will also be available at AT&T Park, where ticketed fans can watch the Contest live on the big screen in centerfield or from any of the biig screens throughout the Club level.
As always, surfers and fans alike can track the waves, stay informed of webcast information, Contest announcements, signup for mavericks mail, greenlight and SMS alerts, purchase Mavericks gear — including this year’s 100% organic cotton Contest tee – and buy tickets for the Mavericks Boat Tour and the AT&T Park Viewing Event, at the official Mavericks website, www.maverickssurf.com.
Every winter season, Mother Nature churns up the north Pacific, occasionally generating the supremely harsh conditions and the giant, unpredictable waves that characterize Mavericks and the annual Mavericks Surf Contest®. Start with the frigid waters, dangerous currents, jagged rocks and the ever-present threat of the great white shark, add in a variety of specific wind, tide, wave and weather conditions, and legendary big-wave pioneer and Contest Director Jeff Clark will make the greenlight call to 24 of the world’s best big-wave surfers. Contest Invitees have 24 hours to arrive in Half Moon Bay to face the extreme conditions, thunderous waves and each other. Coined as “the wave beyond,” the Mavericks"¢ brand inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits. Mavericks remains true to its core: a cold, mysterious and foreboding place that commands the respect of legends and humbles the strongest of champions. For more information, including photos, surf conditions and Contest highlights, visit the official Mavericks website at www.maverickssurf.com.
About Clif Bar & Co.
Clif Bar & Co. (www.clifbar.com) is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the CLIF® BAR energy bar and LUNA®, The Whole Nutrition Bar for Women. Focused on great food and sustainability, Clif Bar & Co. works diligently to reduce its footprint on the planet from the field to the final product.