Mike Martin Joins Smith As Western Regional Manager

Smith Optics is pleased to announce that it has hired Mike Martin as the company’s western regional sales manager. Martin joins eastern regional sales manager Brian Cotsonas and central regional sales manager Linda Rodney in its recently restructured sales department. All three regional sales managers report to Smith’s Senior Vice President of Sales, Blair Clark. Martin will join Smith at the Outdoor Retailer (OR) Summer Market tradeshow, August 12-15, 2004 in Salt Lake City, Utah.

Coming to Smith with more than seven years experience in sales in the action-sport market, Martin most recently worked as the national sales manager for Rip Curl International, overseeing 18 reps throughout the U.S. and Puerto Rico. He also held the position of national sales manager for MCD, a division of Gotcha International, and prior was the general manager and buyer for Newport Ski Company for more than 18 years where he oversaw 80 employees and purchased hardgoods, sunglasses and accessories. Based in Huntington Beach, Calif. and managing Smith’s San Clemente office, Martin is a native Southern Californian who enjoys surfing, snowboarding and skiing.

“Smith’s business has become more dynamic as we increase our lifestyle and sport specialty sunglass business,” said Blair Clark, Senior VP of Sales for Smith Optics. “Mike brings a proven track record in sales leadership and a vast knowledge of our industries, which ensures our success in a variety of channels of distribution. Mike’s background as a top retailer adds an invaluable set of experiences to our team because our success relies on the retailer being successful with Smith.”

Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit www.smithoptics.com.