Mitch Brabson Joins Reef as Director of Global Production

Reef Announces Director of Global ProductionMitch Brabson Joins Reef as Director of Global Production

San Diego, CA (December 18, 2000)-Reef, a leading footwear company in theaction sports industry, announces the hiring of Mitch Brabson as the globalproduction manager. “We are happy to announce Mitch as the director to ourproduction team,” noted Reef CEO, Bob Rief. “Mitch is yet another greataddition to our impressive directorial team. His mission will be to expandour current network of factories and guide us in production efficiency.”

Mitch joins the Reef team from Airwalk, where he was the Vice President ofSourcing, Design and Development. He also worked for Nike and Adidas,respectively. A veteran of the footwear industry, Brabson is an expert inthe development and production of athletic footwear and well known in theglobal manufacturing community. Brabson brings eighteen years of productionmanagement experience to Reef. Brabson stated, “I am looking forward to thegreat opportunity ahead of me at Reef. I believe I can take my years ofexperience and really make a difference in the production process at Reef.”Brabson’s position becomes effective immediately.

Reef footwear was founded in 1985 by Fernando and Santiago Aguerre and todayis the leading surf and beach footwear brand in the world. Reef specializesin all types of beach, sport, technical and casual products and is anemerging leader in skate and active footwear and gear/products. It isdistributed in over 100 countries on over five continents. The company islocated at 9660 Chesapeake Dr., San Diego, CA, 92123. For more informationcontact Heather Bensen at 800-423-6855, heatherb@reefco.com or visitwww.reef1.com.