TOES ON THE NOSE LAUNCHES “2ND WIND PROJECT”
WITH NEW LIMITED EDITION RECYCLED SAILBOAT SAIL BOARDSHORTS
Newport Beach, Calif., (February 10, 2010) – Laid back surf-inspired apparel company Toes on the Nose introduces limited edition, U.S.-made board shorts crafted entirely of discarded sailboat sails for their summer 2010 collection.
The “2nd Wind Project” is Toes on the Nose’s personal effort at reducing the carbon footprint of old discarded sailboat sails. The recycled sailcloth is used to produce handmade, limited edition board shorts, board bags and beach bags that are manufactured entirely in California.
Each garment, individually, uniquely, and locally crafted, results in a higher-than-average traditional board short cost, retailing between $95 to $125. Customers however, are happy to pay the premium for its distinctiveness. Production of these one-of-a-kind board shorts, board bags and beach bags are already in the works and will be available soon.
The 2nd Wind Project was released in January at Orlando, Florida’s Surf Expo and at the recent Outdoor Retailer show in Salt Lake City, Utah. Orders are coming in from boutiques, sailing clubs and surf shops across the United States, Hawaii and throughout the Caribbean.
“The 2nd Wind Project gives us a chance to use recycled material in creating unique, one-of-a-kind pieces to incorporate into our collection,” said Richard Allred, Toes on the Nose president. “As a company dedicated to the art of surfing, it is important for us to do our part in keeping our oceans and earth clean.”
About Toes on the Nose:
Toes on the Nose, a surf apparel company dedicated to the history and soul of surfing, offers a wide array of products including men’s, women’s, swimwear, children’s and accessories. Inspired by the art of nose riding, John Severson, the renowned surf artist and founder/publisher of Surfer magazine, coined the phrase and designed the logo “Toes on the Nose” for his Surfer Quarterly magazine back in 1961. The logo was used for an editorial column entitled “Toes on the Nose” depicting the classic maneuver of the surfer’s toes hanging off the edge of the surfboard. With Surfer magazine’s blessing, Toes on the Nose was established in 1992 in Laguna Beach, California, with the mission to define its image through the definitive soul and style of longboarding. Today, Toes on the Nose continues this tradition, catering to the surfer who wants the clean and classic style reflecting the simplicity of earlier times. Please, visit www.ToesontheNose.com.