May 21, 2008: – – The Nixon 51-30 Tide Watch was awarded Accessory Product of the Year this past week at the 6th Annual SIMA Image Awards, which took place during the SIMA Surf Summit in Cabo San Lucas, Mexico. Nominated products in this category were at retail in 2007 and were recognized for their design, appeal and innovation.
Each year in May, the SIMA Image Awards take place to recognize the surf industry’s most influential companies and their efforts in growth and advancement during the past year. Awards are presented in fifteen categories, which recognize individual products as well as marketing campaigns, brands as a whole, and breakthrough brands and retailers. Products and brands are both nominated and then voted on by all SIMA members.
Please visit SIMAImagAwards.com to read more about all of this year’s winners.
SIMA is the trade association of competing surf industry product suppliers working together to magnify their power for the development of the surf industry by promoting awareness and participation in the sport of surfing; endorsing industry trade shows to assist members in bringing products to market; providing programs, services and information to assist members in improving business operations; supporting oceanic environmental efforts and surf-related humanitarian causes, and by recognizing and being responsive to member needs.
Founded in 1997 in Encinitas, CA, Nixon is the premium accessories company for the youth lifestyle market. Focused on making the little stuff better, Nixon’s line of watches and accessories can be found globally in specialty surf, skate, snow and fashion retailers.