New Design Style, Up to 1.0 Gigabyte Storage Capacity
FOOTHILL RANCH, Calif., Oct. 5, 2005 — Oakley, Inc. (NYSE: OO) today announced the expansion of its successful line of digital music eyewear with the launch of THUMP 2. Rendered with the aggressive styling of the company’s GASCAN„¢ eyewear, THUMP 2 is available with up to 1.0 GB of flash memory — enough storage capacity for approximately 240 songs in a design that fully integrates a music system with an eyewear frame.
“Creating the world’s first digital audio eyewear required a new way of thinking, said Oakley President Colin Baden. “The idea was to combine a music player with something you’re already wearing, and do it in a way that eliminated cords and wires that dangle and tangle. We’re now taking the freedom and convenience of our original invention to a new level by offering THUMP 2 with a full gigabyte of skip-free memory.
“We took the subminiature circuitry of our premier THUMP and halved its size while maintaining its world-class audio fidelity, and redesigned the speaker booms to have six directions of movement for a fully adaptable fit, concluded Baden. “In addition to the world class technology of our original invention, the styling takes its inspiration from our successful GASCAN„¢ eyewear frame, a hard-edged architecture that combines a definitive fashion statement with the patented performance of XYZ Optics®.