Ocean Minded And Hansen’s Team Up To Clean Swami’s Beach

SAN CLEMENTE, CA— March 17, 2008 — Ocean Minded, a leading producer of environmentally conscious footwear, and Hansen Surfboards Inc. are pleased to announce that they will be hosting a beach clean up at the famed Swami’s Beach on Saturday March 29th. 

All beachgoers are encouraged to join in and help the effort to protect our beaches. The event is scheduled for 9AM Saturday morning at the bottom of the stairs at Swami’s Beach in Encinitas. Cleaning supplies will be available at the beach. “We’d love for anyone in the community, both adults and kids to come help beautify our beaches,” said Josh Hansen of Hansen’s. “Living in such an amazing place it’s important that we get together and keep it clean and beautiful for everyone to enjoy”.  

Ocean Minded has joined forces with Hansen’s, the oldest Surf Shop in San Diego County, to make an impact in their backyard.  

“We are really excited to partner up with Hansen’s to clean the beach at Swami’s. It’s a magical beach and is the front yard to one of the most successful surf, skate, and snow retailers in our industry. We have built an amazing partnership with Hansen’s and this is just the beginning of many beach clean ups to come,” stated Gary Ward.

The next Ocean Minded beach clean up is scheduled for April 5th in Ocean Beach, CA. For more details and information check the Ocean Minded MySpace Page www.myspace.com/oceanmindedinc

About Ocean Minded

The Ocean Minded¿ brand was established in 1996 by Gary Ward, built on the principles of protecting beaches, respecting the environment and an overall love for life. Ocean Minded is a leading designer and manufacturer of high-quality leather and EVA-based sandals primarily targeted at the beach, adventure and action sports markets.

The Ocean Minded¿ brand was acquired by Crocs, Inc. in 2007. Today, Ocean Minded operates as a wholly owned subsidiary of Crocs, Inc. and its founders continue to live the Ocean Minded lifestyle by actively leading beach clean-ups, and supporting and educating customers on the importance of leaving the ocean and all waterways in better condition than when they were found.