O'NEILL CELEBRATES EARTH MONTH WITH INTRODUCTION OF ECO'NEILL:
AN ECO FRIENDLY APPAREL COLLECTION WITH J.K. LIVIN ARTIST, MISHKA
Private Event features live acoustic performance and silent auction to benefit the Jack O'Neill Sea Odyssey Foundation, Thursday, April 22nd at Saturday's Surf NYC in Soho
WHAT: O'Neill (www.oneill.com <http://www.oneill.com> ), leading the way in surf products and apparel since 1952, is hosting a VIP preview and listening party on Earth Day to celebrate the launch ofECO'Neill, an inspiring collection of sustainable, eco-friendly designs that aim to support the preservation of the environment for generations to come. The invitation-only event is taking place on Thursday, April 22nd from 6-9PM at Saturdays Surf NYC.
The newest member of the O'Neill family, soulful roots-reggae artist and waterman, Mishka, will be performing an acoustic set from his new album "Talk About" on actor Matthew McConaughey's j.k. livin records. Product from the ECO'Neill collection will be on display, ranging from t-shirts, tanks, beanies and boardshorts.
There will also be a silent auction supporting the Jack O'Neill Sea Odyssey Foundation (www.www.oneillseaodyssey.org <http://www.oneillseaodyssey.org> ), which aims to provide a hands-on educational experience to encourage the protection and preservation of our living sea and communities. Items up for auction include a Taylor guitar, autographed Jordy Smith surfboard, surf lessons from O'Neill team rider Corey Lopez, a trip for 2 to Hawaii's North Shore, limited edition surf photography and more….
Cocktails, Vita Coco water and gourmet hot dogs will be served and the performance will be web cast live on O'Neill's facebook page.
WHEN: Thursday, April 22nd, 2010
Media Check In: 5:45pm
Acoustic performance: 8:00pm
WHERE: Saturdays Surf NYC
31 Crosby Street (between Broome & Grand)
New York, NY