O’Neill Cold Water Classic: Day One Results

Day One Of The O’Neill Cold Water Classic Presented By Jeep® Brand

Third and Final Stop of the Macy’s California Trifecta Surf Series Brings Top Surfers From Far and Near

Live scoring at www.cwc05.asglive.com.

Santa Cruz, Calif., October 19, 2005 — Day one of the O’Neill Cold Water Classic presented by Jeep® Brand kicked off today at Santa Cruz’s legendary Steamer Lane with near-perfect surf and water temperatures colder than usual, dipping down to 52 degrees. The action brought out a mix of local surfers, top pros from around the world and even a few legends, all going after the prestigious title, the World Qualifying Series (WQS) points and the huge $75,000 prize purse.

With the anticipated northwest swell peaking today, contest organizers were really excited to kick-off the morning. “We are very pleased with the local, national and international athletes that have come out to compete, said Brett Muhlitner, director of brand marketing for O’Neill. “There was some really good surfing out there today and it was a perfect start to the contest.

The O’Neill Cold Water Classic is the third and final stop of the Macy’s California Trifecta Surf Series and the final WQS event on the U.S. mainland. As the official vehicle of the O’Neill Cold Water Classic, Jeep® Brand was on hand to showcase three vehicles and contribute to the weeklong events and festivities surrounding the contest.

Setting the tone early in the first heat of the morning, San Diego legend Rob Machado and veteran Mike Parsons went head-to-head. Machado, drawing clean lines on his backhand, took the win with Parsons coming in right behind him in second to advance. With only three minutes left in heat three of the same round, a good series of set waves brought a flurry of activity. Local 13-year old grom, Nat Young looked likely to advance but was shut down by Indonesian Dede Suryana and Santa Cruz mainstay Peter Mel, who advanced in first and second respectively on a pair of late rides on the outside. Local Josh Loya turned in one of the liveliest performance of the morning, racking up a 7.37 and an 8.37 to nab first in heat five. Loya’s eight point ride firmly cemented him in the top slot and brought cheers from the crowds on the cliff. Taking off with only minutes remaining in the heat, he wrapped a huge cutback to set himself up for a clean punt over the inside section. Pat O’Connell and Darryl “Flea Virostko both advanced from heat seven, while heat eight saw the legendary Matt Archbold lay into a few racy waves on his forehand to advance, while his son Ford Archbold watched from the cliffs above.

The onslaught of the high tide in the opening heats of the second round brought some extra challenges as the surf slowed. However, the competition stayed tight as surfers capitalized on a few set waves and picked off some of the inside peaks along the cliffs. Machado handily took the win in his second heat, staying close to the rocks and putting together some solid rides, while Bryann Jennings dropped into a few bombs and took the top slot in heat four.

As the day progressed, competition picked up with many of the Santa Cruz surfers using their local knowledge to advance. In heat nine, Loya continued his blistering pace, posting an 8.33 and advancing to round three. Heat 13 was extremely close with all four competitors locking into a bunch of quality rides. In the end, Santa Cruz surfer Joe Hutson and Hawaiian Kahea Hart made it through in first and second, while retired WCT veteran Pat O’Connell was knocked out in just the second round. Nick Rozsa took an early lead in heat 15 with a blistering forehand attack that earned an 8.83 and a 7.77. Rozsa proved untouchable and easily advanced into the next round.

After sitting for almost ten minutes without taking a wave in heat 16, Matt Archbold opened his account looking fast, powerful and dynamic, earning an 8.0 and a 6.9 to jump into the lead. Archie held on to first for the remainder of the heat, despite a strong push by Tony Mikus, who claimed second.

The opening rounds of the O’Neill Cold Water Classic came to an end as good lines continued to roll in off the point at Steamer Lane. Tomorrow’s contest is scheduled to start at 8:00 a.m. at Steamer Lane with 16 heats of round three and eight heats of round four. For the first time in the history of the contest, the 2005 O’Neill Cold Water Classic has the ability to officially go mobile. Based on the behavior of the swell in the morning, contest organizers will decide to remain at the Steamer Lane or to move the venue to Waddell Creek, 20 miles north of Santa Cruz.

For more information on the O’Neill Cold Water Classic and live scoring please visit, www.cwc05.asglive.com. FUEL TV will telecast the O’Neill Cold Water Classic on November 28, 2005. For additional dates and specific times visit www.fuel.tv. The O’Neill Cold Water Classic is also supported by Oakley, Coors, Surfing America and ASP North America.

About O’Neill
O’Neill is the world’s original surf brand. The family-owned and operated company distributes its products to 85 countries, including more than 2,000 specialty wetsuit and clothing retailers in the U.S. Consumer information is available at www.oneill.com.

About Jeep Brand
The heroic heritage of Jeep brand and its sport-utility mastery stretches back 65 years. In 2006, the Jeep brand continues to deliver on its promise to provide rugged, versatile, innovative four-wheel drive vehicles with the launch of the all-new 2006 Jeep Commander, and the introduction of the Jeep Patriot and Jeep Compass concept vehicles. Jeep’s legendary capability has made it synonymous with words like freedom, adventure, mastery and authenticity. Whether it’s through lifestyle programs, lifestyle activities, or innovative spectator events, the Jeep brand continues to help people expand their boundaries and life experiences.

About Surfing America Pro Tour
This year’s Tour includes stops in California, New Jersey, New York, North Carolina, and Mexico. The Surfing America Pro Tour is administered and sanctioned by Surfing America, Inc.—the North American Regional Office of the Association of Surfing Professionals (ASP). Surfing America is the recognized National Governing Body for surfing in North America. http://aspworldtour.com

About Macy’s West
Macy’s West, a division of Federated headquartered in San Francisco, operates 145 stores in seven states and Guam, with annual sales of more than $4 billion. At Macy’s we are committed to supporting the communities where we live and work. In 2004, we raised and donated nearly $12 million in community support through our fundraising efforts. Federated, with corporate offices in Cincinnati and New York, is one of the nation’s leading department store retailers, with annual sales of more than $15.6 billion. Federated operates more than 450 stores in 34 states, Guam and Puerto Rico under the names of Macy’s and Bloomingdale’s. The company also operates macys.com and Bloomingdale’s By Mail.

About Surfing America
Surfing America is the ISA-recognized National Governing Body for Surfing in the United States. The International Surfing Association (ISA) is recognized by the International Olympic Committee (IOC) as the World Governing Authority for Surfing, Bodyboarding, and Surfriding. http://www.surfingamerica.org