Irvine, Calif.and Santa Cruz, Calif- – O'Neill unveiled its Customize Individualize program at the ASR trade expo in San Diego, Calif., This program allows the consumer to custom design their own wetsuit and boardshort.
"Introducing this Customize/Individualize concept is right in line with O'Neill's innovative history, said O'Neill Inc. Director of Marketing Bret Muhlitner. "O'Neill has been responsible for many industry leading technical advances and now we are introducing the custom wetsuit and boardshort. Giving our customers the freedom of expression is what customizing your wetsuit and boardshorts is all about, adds Muhlitner.
This first ever design-your-own custom wetsuit and boardshort program is now available on oneill.com. The consumer is given several tools to "Customize and Individualize their own work of art. Wetsuit customization includes a choice of 4 styles, 15 color options for 3 wetsuit panels as well as graphics and ink color choices for men and women styles. Boardshort Choices include 2 boardshorts styles to choose from, 22 panels, 16 colors, 6 fabric prints, 6 screen prints, and 4 embroidered logos for unlimited possibilities.
"These are revolutionary products for the surf industry, said O'Neill Clothing CEO and President Kelly Gibson. "We're giving our customers a blank canvas to express their personality and individuality, adds Gibson.
The first 500 boardshorts will be numbered for authenticity and all custom wetsuits and boardshorts will be built by hand. All custom wetsuits and boardshorts must be picked up at a local dealer. The customer should expect to pick up their products within 5-8 weeks.
O'Neill is the world's original surf brand. The family-owned and operated company distributes its products to 85 countries, including more than 2,000 specialty wetsuit and clothing retailers in the U.S. O'Neill Clothing USA is a licensee of O'Neill International. For more information log on to oneill.com