O’NEILL PRESENTS THE POPULAR ROCHELLE BALLARD SURF CAMP, SATURDAY, AUGUST 21 AT SHEPARD’S PARK IN COCOA BEACH, FLORIDA

COCOA BEACH, Florida – O’Neill’s Rochelle Ballard Surf Camp is returning to Cocoa Beach, Florida on Saturday, August 21. World Championship Tour (WCT) standout Rochelle Ballard headlines the daylong clinic (starting at 8:00 a.m.), which targets intermediate to advanced surfers. Sponsored by Ron Jon’s and Craig Carrol’s Cocoa Beach Surf School, the camp is held north of Shepard’s Park.

The second in a series of three instructional camps held in Hawaii (4/2-4/4), California (7/23) and Florida (August 21), the host is Rochelle Ballard (Hawaii) winner of the 2002 Surfer Poll Awards and considered one of the world’s most respected woman surfers. She plays an integral role in all three camps, now in their fourth year.

The O’Neill-backed camps target female surfers ages 8-19 and focus on what it takes to become a professional surfer and how to enhance competitive surfing skills. The Cocoa Beach course includes instruction training techniques, coaching, competition strategies and careers in the surf industry. More than 80 girls will spend hands-on time with the renowned big wave charger and World Tour veteran.

Embracing the women’s movement and Ballard’s camp was a natural extension for the world’s original surf brand. “So many girls have learned to surf during the past few years and now they want to refine their competitive skills, said O’Neill Juniors Marketing Manager Malia Alani. “Rochelle’s camp provides an avenue for them to take their surfing to the next level.

In addition to the extensive on-land and in-water training program, the series features guest speakers from the surf industry and women’s pro tour. Florida surfers Brenda Fried and Ashley Francis are among the top surfers committed to lending their support (surfers such as Megan Abubo, Chelsea Georgeson, Sofia Mulanovich, Keala Kennelly and O’Neill rider Melanie Bartels have made appearances at past camps). Special guest speakers will also educate the girls about the sport’s origin leading back to the exotic Hawaiian culture influence.

A nonstop supporter/promoter of women’s surfing, Ballard is “giving back to the current and next generations, proceeds from the Rochelle Ballard Surf Camp benefit Boarding 4 Breast Cancer and IWS which is a non-profit organization co-founded by Rochelle to provide more opportunities for women surfers. “I enjoy seeing the sport grow and to see lots of girls surfing together, said Ballard. “I want to help provide an opportunity for growth that I didn’t have as a kid.

Ballard, currently rated number two in the world, will also be in attendance for the East Coast premier of O’Neill’s all-new, all-girl surf film, “A GIRLS SURF ADDICTION on Friday August 20 at Da Kine Diegos at 8:00 p.m. Filmed in Mexico, California, France, Hawaii, and Tahiti, “A Girl’s Surf Addiction showcases killer surfing, personal interviews and an insane soundtrack. More information is available at www.oneill.com.

Girls interested in participating in the Rochelle Ballard Surf Camp, also sponsored by Publix, Wendy’s and SG magazine, can log onto www.sgmag.com for more information. Media should direct their queries to Mike Kingsbury or Cherie Whyte, MKM, at (714) 375-2188.