Carlsbad, CA (March 7, 2011) – Dragon is proud to announce the appointment of Otto Flores to the international surf program. Otto will be an ambassador of surf and fun for the Puerto Rico area as well as be a major force in and out of the water for Dragon. Along with being one of the best surfers in Puerto Rico, Otto is a complete waterman who has surfed all over the world at some of the heaviest waves on offer. He now splits his time between surf trips, events, and marketing endeavors for many of the industry’s top brands.
“Traveling the world has brought me great friends and many different perspectives within the surf culture. Working with Dragon is a great opportunity to bring it all back and translate the vibe to such a great place that I can call home”, says Otto. “Dragon has a lot of roots in Puerto Rico and I look forward to growing the brand with the local surfers here.”
“Otto is a world class surfer and someone we have a lot of respect for in and out of the water,” says Rick Irons Jr., Global Brand Manager of Dragon. “He is creative and knows the local surf scene in PR as well as anyone. Plus, when the waves get good, he will always be charging the biggest barrels.”
Along with waiving the Dragon flag in the water, Otto will be assisting with retail relations and running grass-roots marketing style events to help to build the brand in Puerto Rico. He will also be mentoring a great amateur surf team there and will be working with some of the best Puerto Rican surfers like local pro Tommy Bursian.
Dragon has one of the best surf programs in the world which includes Dragon’s – 2x World Champ Mick Fanning, ASP standouts Taylor Knox and Ace Buchan, style icon Rob Machado, 2010 ASP Rookie of the Year Owen Wright and 2x US Open Champ Brett Simpson, youth assassin Evan Geiselman, and big-wave standouts Shane Dorian and Reef McIntosh.
Established in 1993, Dragon set out to be the leading independent eyewear and accessories brand in the youth/lifestyle market. That mission still holds true today and is the driving force behind the company’s success and heritage. As one of the few independent brands in the action sports market, Dragon captures the youthful, free thinking attitudes of our consumers and translates that into product that is connected to first-mover innovation, athlete performance, and cutting edge style. Dragon manufactures a mix of surf, snow, motorsports, wake, and alternative lifestyle products that align us with the young, core participant consumer base who are loyal to our brand.