June 12, 2008: – – Patagonia launched its ‘Voice Your Choice’ campaign in which it invites customers at each of its stores nationwide to select at stores nationwide a local environmental organization to receive a $4,000 grant.
Consumers can cast their ballots in a Patagonia store from June 10 through July 19. Staff at each of Patagonia’s participating stores has nominated a list of up to five local organizations for the grant. The company is encouraging customers to visit each organization’s Web site and attend presentation that will be hosted in each store in coming weeks. Winners will be announced at a grants reception at each store in early August.
The campaign is an extension of Patagonia’s corporate Environmental Grants Program, which has generated more than $31 million in grants since 1985 through a policy of giving 1% of annual sales to environmental organizations worldwide. All Patagonia stores throughout the country except the new Boulder store, which recently ran its own Voice Your Choice campaign in conjunction with its grand opening, will be participating in the Voice Your Choice program.
“No one is more aware of local environmental issues than the people who live with these issues every day. The Voice Your Choice campaign allows us to involve the local community in grant decisions that will directly affect them,” said Vickie Achee, Head of Marketing for Patagonia’s North America Retail Division.
“At the same time, our goal is to encourage environmental activism. The more people who raise their hands, the greater the difference we can make in the future of the planet.” Patagonia’s commitment to environmental causes includes its use of 100% organic cotton for all Patagonia-branded apparel to avoid causing environmental damage from toxic chemicals used in growing conventional cotton.
It also has used fleece made from post-consumer recycled plastic soda bottles since 1993; recycles competitors’ garments as well as its own through a program that accepts worn-out fleece, organic cotton t-shirts and Capilene (long underwear) products for recycling into new fibers; is creating a national park in Chile; and encourages sustainability through a variety of other initiatives.