San Diego, CA – One of a kind hand painted shoes, created during the global PLANET REEF events, are set to be auctioned on EBAY beginning June 15th. Six pairs will be auctioned, with 100% of the proceeds benefiting Surf Aid International. A hyperlink directing bidders to the auction will be posted on www.reef.com.
Reef began its collaboration with the Ninth Concepts artists in the spring of 2003. The union of the two partners is affectionately referred to as PLANET REEF. The French artists create innovative designs for Reef products, advertising and point of purchase displays. Their unique and constantly evolving style is a valuable compliment to Reef’s substantial in-house design resources.
Through all of the PLANET REEF touring festivals, launch parties and tradeshows over the last year, the Ninth concept artists have created a collection of over 30 hand-painted Reef shoes. Their painting style is an eclectic mix of urban graffiti, tribal sketches and modern caricatures, with a unique Reef twist. Each shoe is a walking piece of art.
Surf Aid International is a non-profit organization that has helped tremendously to improve the health of the Mentawai people. The vision of SAI was born when Dr. Dave Jenkins encountered the disparity between what visiting surfers experience while surfing the world-class waves, and the harsh reality of the poor health conditions of the native people on the islands. Through contributions of the dedicated SAI staff, and the global surfing community, significant strides have been made to achieve their goals.
Reef, one of the top active lifestyle brands, is the world’s leader in authentic, surf-inspired footwear and apparel. Reef products can be found in over 5 continents, in over 55 countries, throughout 11,000 retailers. Reef is truly a global brand, and a company committed to supporting the active lifestyle it promotes. For more information on the company, please visit our website at www.Reef.com.