Planet Reef Tour Set To Hit The Eastern Sea Board

July 8, 2005 (San Diego, CA) – The first ever U.S. leg of the Global Planet Reef Tour is gearing up to hit the South East and Mid Atlantic seaboard July 14th-24th. Reef team riders, the Miss Reef Girls, a Planet Reef artist, and one massive tour bus will kick off the 1500-mile tour originating in Ft. Lauderdale, FL. The tour will stop in various beach towns on its northern migration up the coast for signing sessions, a Reef Pro/Am Surf contest, live art exhibitions and two Miss Reef searches.

The inspiration behind Planet Reef comes from the world around us – it is a fusion of art, fashion, and music as well as a unique blend of surf and sensuality. The Planet Reef tour is a mobile celebration of all these components that embody the global spirit of Reef.

Reef teamriders, Rob Machado (Encinitas, CA), Ben Bourgeois (Wrightsville Beach, NC), Heath Walker (Victoria, Australia), & Jeremy Saukel (Satellite Beach, FL) will be on hand for the entire Planet Reef tour cruising up the Eastern Coast in a 45 foot, 12 bunk tour bus. The tour will stop in seven coastal cities for impromptu surf sessions and autograph signings at local surf shops, a retailer appreciation “Surf with the Pro’s event at Typhoon Lagoon, nighttime parties, as well as a Reef Pro/Am contest with a $10,000 Pro Purse in Wrightsville Beach, NC.

Planet Reef artist, Jerk, will make the trek from his native France to Florida for the tour, and will be customizing Reef products for giveaways at the various stops up the coast. In addition to painting the tradeshow booth at ASR & Surf Expo, Jerk has traveled on Planet Reef tours through out Europe and Puerto Rico, and has designed art for several products in the Spring 05 Reef line.

Miss Reef Calendar Girls, who will lend their judging expertise during the Miss Reef searches in Ft. Lauderdale and Wrightsville Beach, will also be on the tour for autograph signings at local surf shops.

For a more detailed listing of dates, times and event info, please visit www.reef.com.

Reef is one of the top active lifestyle brands, and the world’s leader in authentic, surf-inspired footwear. Since the company was founded twenty years ago, the product offering has expanded beyond footwear to include men’s apparel, and a new line of fashion bags for girls. Reef supports world-class athletes, including surfers Rob Machado and Mick Fanning, as well as top wakeboarders Scott Byerly and JD Webb. Reef enjoys a unique blend of the surf and sensuality combined with a fashion sensitivity, all blended together to create a vibrant, irreverent Brand identity. Reef is truly a global brand, and our products can be found in 5 continents in over 100 countries around the world.