Huntington Beach, California, July 16, 2002 – Quiksilver, Inc. (NYSE:ZQK) today announced the launch of a new, autonomous global website devoted to its tremendously successful junior girl’s clothing line, Roxy. The new website, roxy.com, developed by an in-house team, will be the first stand alone Roxy website for the company. The new global site is designed to create continuity in the look and overall messaging of the site representing all Roxy happenings around the world. It will provide information to users regardless of geographic origin and reflects the combined effort of the Roxy teams from Quiksilver Australia, Quiksilver Europe, Quiksilver USA and Quiksilver International.
“We’re very excited to have a site totally dedicated to the Roxy brand,” said Kenna Bertell, Quiksilver/Roxy online marketing manager. “This new website combines all the information that any Roxy fan could possibly want: access to new product, information about Roxy’s team, and updates on events, surf camps and more. The site provides a place for all Roxy girls to come together and experience the brand. We’re happy with the way it looks, and the navigation is similar to the new Quiksilver site so users can go back and forth between the two websites without confusion. With our acquisition of the roxy.com url, this is the easiest way to find Roxy on the Internet.”
“Roxy.com will offer a direct channel for Roxy fans to be connected with the Roxy world. It is a window into a lifestyle that empowers and inspires girls to participate, get out there and live the life,” said Amy Patrick, Roxy marketing director.
The site officially launches today, July 16 at www.roxy.com. Visitors will find Roxy products from around the world and will be able to access information about the company, its athletes (biographies, images from their travels and interviews), events (editorial coverage, background and interaction) and much more. Roxy.com offers a fun, fresh and unique opportunity for visitors to explore and find content from every Roxy territory around the world in a user-friendly, global website environment.
Quiksilver designs, produces and distributes clothing, accessories and related products for active-minded people and develops brands that represent a casual lifestyle – driven from a boardriding heritage. Quiksilver’s authenticity is evident in its innovative products, events and retail environments across the globe.
Quiksilver’s primary focus is apparel for young men and young women under the Quiksilver, Roxy, Raisins, and Radio Fiji labels. Quiksilver also manufactures apparel for boys (Quiksilver Boys and Hawk Clothing), girls (Roxy Girl, Teenie Wahine and Raisins Girls), men (Quiksilveredition and Fidra) and women (Leilani swimwear), as well as snowboards, snowboard boots and bindings under the Lib Technologies, Gnu, Supernatural Manufacturing and Bent Metal labels. Quiksilver’s products are sold throughout the world, primarily in surf shops and specialty stores that provide an outstanding retail experience for their customers. For further information about Quiksilver Inc., you are invited to take a look at our world at http://www.quiksilver.com, http://www.roxy.com and http://www.hawkclothing.com.