June 21st, 2006 (San Diego, CA) – Reef is opening its warehouse doors on June 28th to select San Diego shapers who will have access to 700 foam blanks at Pre- “Black Monday prices. Reef arranged and subsidized the grass roots pricing initiative to give back to the local board building community, and to ease some of the woes caused by the December closing of Clark Foam.
The announcement was made in January that Reef would be absorbing the cost of purchasing and importing a 40′ container of Safari Foam blanks from South Africa at current market value, and then offering the blanks to San Diego shapers at pre- Clark Foam closure prices. Thirty-five reputable shapers holding a California Resale Certificate, and doing business in San Diego, responded to the offer.
San Diego shaper, Tim Bessel, had this to say, “This is going to benefit all of the local shapers. No one has stepped up to the plate that can offer high quality blanks at a reasonable price. To get these blanks at the height of our season is crucial for our business.
On Wednesday, June 28th at 12pm, Reef will welcome the 35 shapers to Reef headquarters allowing them to purchase up to 24 of the South African blanks. Reef made a conscious decision to import a vast quantity of fish blanks, a shape concept which was conceived in San Diego.
Reef’s President, Dave Gatto, commented, “Many shapers in our community suffered a devastating hit, which is why we wanted to make this a local effort. He continued, “We hope that this gesture will give those shapers a leg up, so they can continue to thrive, and continue to supply the boards that are the basis of our lifestyle.
Reef is one of the premier action sports brands in the world, and exemplifies the cool and casual attitudes of today’s youth driven boardsport market. Our brand is defined by the elite class of athletes that represent Reef products, as well as our core consumers who identify with Reef’s unique blend of surf, sensuality and irreverent sensibility. At the core of the Reef brand are authentic, stylish, and comfort engineered products that have appealed to the millions of Reef consumers around the world since the company originated in 1984. www.reef.com
VF Corporation is a leader in branded apparel including jeanswear, outdoor products, intimate apparel, image apparel and sportswear. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North Face, Vans, Reef, Napapijri, Kipling, Lee Sport and Red Kap.VF Corporation’s press releases, annual report and other information can be accessed through the Company’s home page, www.vfc.com