Reef Hires European Territory Sales Manager

Reef has hired Fabrice LeDet as the European territory sales manager. Fernando Aguerre, co-founder and chairman of Reef noted: “We are pleased to announce that Fabrice LeDet has joined Reef as sales manager for our European region. Fabrice is a great addition for us. He was born in Switzerland of French parents and raised in Italy!

“His work experience includes stints as export director in the Italian snowboard industry and more recently as the Central European business development manager for Callaway Golf. He is a committed waterman and extreme athlete and will be a great addition for Reef and our key European distributors.”

“Fabrice will work out of Reef World Headquarters in San Diego, California and report to Paola Incisa di Camerana, director of all Reef sales outside of North America.”

Aguerre continued, “The hiring of Fabrice is the latest example of our commitment to bring the best talent in the industry we can to Reef footwear.”