Rip Curl Partners With Nintendo Game Boy

Nintendo Australia Pty Ltd. and Rip Curl Pty Ltd. have announced that the Special Edition Rip Curl Game Boy Advance„¢ SP — a jointly designed product developed via a branding partnership between the two companies — is set for release on April 6, 2004. The release date coincides with Day 1 of competition at the Rip Curl Pro – the world’s oldest and most prestigious professional surfing contests held at Bells Beach, Victoria.

The Special Edition Rip Curl Game Boy Advance SP will be available at all major Game Boy Advance retailers, as well as being on display in Rip Curl and Surf Dive ‘n’ Ski stores nationwide. It’s an exciting release for both companies and is sure to be a major favourite amongst gamers throughout the country.

“We’ve shown the prototype Special Edition Rip Curl Game Boy Advance SP to a lot of grommets on Rip Curl’s surf team and they’ve been stoked on it, said Neil Ridgway, Global Marketing Chairman for Rip Curl International. “There’ll be massive crowds at the Rip Curl Pro this Easter and we’re looking forward to letting it loose at the event. It’s the ideal time to release it!

Nintendo Australia shares Rip Curl’s excitement at the upcoming product launch and look forward to sharing this product with everyone attending the Rip Curl Pro.

“The timing of this product launch comes just after the Game Boy Advance SP celebrates its one year anniversary in Australia, said Rose Lappin, Director of Sales and Marketing, Nintendo Australia. “Over the last twelve months we have seen sales in excess of 150,000 units. The launch of the Special Edition Rip Curl Game Boy Advance„¢ SP combined with our support of such a huge International Surf competition is just the way in which we at Nintendo Australia want to celebrate such a milestone.