Global Surf Brand Rip Curl Partners with qtags to Showcase Brand Campaign in the Heart of Manhattan
HOUSTON (Oct. 17, 2005) — qtags (www.qtags.com) today announced that global surfing company Rip Curl (www.ripcurl.com) is showcasing its new “My Search brand campaign for 2006 on a digital video billboard in New York City’s Time Square and the campaign features a qtags-powered promotion.
The giant 38 x 32 foot video screen features the call to action “Rip Curl, Follow Your Search, with instructions to text “ripcurl to the qtags short code: 78247. The participant is given access to a secret Rip Curl website video vault (www.ripcurl.com/mme) where he or she can view an exciting teaser to Rip Curl’s upcoming film about #3 world-rated surfer Mick Fanning.
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