Rob Machado Surf Classic & Par 3 Golf Experience

Cardiff, CA — The 10th Annual Hansen/Machado Surf Classic & Cardiff Beach Fair will take place on September 24th & 25th, 2005 at Cardiff Reef in San Diego, CA., as part of the 2nd Annual Woodie Week Festival.

Spanning 10 days, including two weekends, this beach festival will incorporate live music, woodies, surfing, art shows, golf tournaments, food, fun, street fairs and a film festival for the entire family to enjoy. This is a community event that will focus on a collection of activities to encourage a variety of participants from all over the world to come and enjoy the beautiful resources of San Diego’s Coastal North County.

Following the Hansen/Machado Surf Classic event, on Monday, September 26th, Rob Machado, along with fellow surfers and a unique group of celebrities and athletes, will tee it up for charity at the 4th Annual Rob Machado “Par 3 Experience” Golf Tournament at Lomas Santa Fe Executive Course in San Diego, CA. All proceeds from The Golf Tournament and Silent Auction will be donated to The Rob Machado Foundation — created to develop funding for music education programs in the local San Diego community. The “Par 3 Experience” is an idea conceived by Rob to promote a fun and relaxing style of golf. The “Experience” is not your typical golf tournament…that you can count on!

Woodie Week, with major markets including Los Angeles, Orange County and San Diego, will be supported by regional and national TV; print and broadcast campaigns; online and radio promotions; on-site exposure and initiatives; POP; a national sweepstakes; and a direct mail component. Sponsorships are still available.

About the Hansen/Machado Surf Classic & Cardiff Beach Fair

For 9 years the best amateur surfers have competed in a very friendly atmosphere, great waves, and the patented Cardiff sunshine. The beach fair fits right in with the surf event; from the tunes on stage to the art, food, and surf-related goodies. Come walk in the sand, maybe get your feet wet, see a bit of surfing history, and watch Rob Machado, former world title runner-up and reigning Pipeline Master, and his friends demonstrate their totally awesome surfing. Attracting more than 300 competitors, this year’s event is looking into incorporating new divisions with Junior Women Longboard, Hall of Fame, Open Longboard, Menehune, Launch, Air Shows, Open Mens, and High School Scholastic Competitions. For more information please visit our web-site at www.hansenmachadosurfclassic.com

About the Rob Machado Par 3 Charity Golf Experience

Rob Machado, along with fellow surfers and a unique group of celebrities and athletes will tee it up for charity. Proceeds from The Golf Tournament and Silent Auction will be donated to: The Rob Machado Foundation — created to develop funding for music education programs in the local San Diego community.

About Wavecrest

Wavecrest is the largest gathering of wooden-bodied automobiles in the world. Held each September at Moonlight Beach in Encinitas, California (15 miles north of San Diego), it draws up to 300 wooden-bodied cars for a weekend of car and surf-related activities. 2005 marks the 26th anniversary of Wavecrest and it promises to be the biggest and best gathering ever. For more information please visit www.sandiegowoodies.com and click on “Wavecrest”.

About Woodie Week

Spanning 9 days including two weekends, this beach festival will incorporate live music, food, surfing, rods & woodies, art shows, surf films, golfing and a variety of other “beach style” activities for the entire family to enjoy. This is a free community event that will focus on a collection of activities to encourage a variety of participants from all over the world to come and enjoy the beautiful resources of San Diego, California. Television, radio, print media, posters, programs, vendors, t-shirts, live music, refreshments, new, innovative productt debuts and sampling, free giveaways, raffles, autograph signing, demonstrations, and opportunities to participate in competitions, games, and new sporting events are just a few exciting dynamics of this year’s event.

About 540

540 Productions is your conduit to the youth market. A marketing agency that fuses action sports, entertainment, and youth culture via unique concepts, promotions, and events offering an array of marketing services including public relations, creative services, affinity marketing, event marketing, licensing, trend research and promotions. Based in San Diego, CA, 540 partners with brands, as well as agencies, to create, develop, and execute turnkey marketing efforts that increase brand loyalty, create visibility, and reinforce image. For more information or sponsorship opportunities, please contact Paul Myers at (760) 815-6909 or e-mail him at paul.myers@fiveforty.com