ORLANDO, Fla. — (BUSINESS WIRE) — April 27, 2000 — Ron Jon Surf Shop, a Florida-based surf and beachwear retailer, and Island One Resorts announced an affiliation and strategic alliance for Island One’s vacation club brand, Club Navigo.
Under the alliance, Island One will develop and manage vacation ownership resorts under the Ron Jon brand. The agreement, effective June 1, 2000, marks the first time a retailer will put its brand name on vacation ownership or timeshare resorts.
Two of the existing timeshare properties developed by Island One will be branded as the first Ron Jon Resorts. The Isle of Bali in Orlando and Plantation Cove in Ormond Beach, Florida, will be renamed to carry the Ron Jon flag. Island One is also looking for the right parcel of land in the Cocoa Beach area for a purpose-built Ron Jon Resort. All Ron Jon Resorts will be part of the Club Navigo system.
“Ron Jon has been known and respected by beach and surf lovers throughout the world for nearly 40 years, and we are proud to be affiliated with this retail legend,” says Deborah Linden, CEO, director, and founder of Island One Resorts.
Through the strategic marketing alliance, Island One will utilize Ron Jon Surf Shop store locations and databases to promote the company’s vacation ownership sales. Ron Jon Resorts will likely mirror the stores’ motif, in which the surf experience is portrayed in larger-than-life graphics and the air is scented with a seashore aroma.
“As a leading developer of vacation ownership resorts, Island One has been a mainstay in the Florida hospitality market,” says Ed Moriarty, president of Ron Jon Surf Shop. “Island One will help us extend the Ron Jon total beach experience that surfers and outdoor enthusiasts have come to expect from our stores into a resort setting. We believe this will be a good marketing fit for Ron Jon, and we look forward to our entry into the vacation ownership industry.”
As members of Club Navigo, owners at Ron Jon Resorts will have full access to Gold Points Rewards as well as the other Club Navigo resorts and Club benefits, including paid membership in Interval International’s exchange network.
Ron Jon Surf Shop at Cocoa Beach hosts more than 2.4 million visitors per year and has become a primary Florida attraction. Ron Jon Surf Shop was founded in Long Beach Island, New Jersey in 1961. The company’s stores are located in Cocoa Beach, Florida; Fort Lauderdale, Florida; Long Beach Island, New Jersey; and Orange County, California.
Ron Jon Surf Shop recently received the award for Retail Store of the Year from Chain Store Age magazine (Soflines, 15,000 + sq.ft).