Ron Jon Surf Shop To Sponsor U.C.F. Surf Team

Funding Will Allow Team To Focus More On Surfing

Largest Surf Team Sponsorship In Florida, Possibly In The U.S.

COCOA BEACH, Fla. – Jan. 31, 2005 – Ron Jon Surf Shop announced today that it has become an official sponsor of the University of Central Florida (UCF) Surf Team.

As part of its major sponsorship the most extensive of any collegiate-level surf team in Florida and possibly the nation, the Cocoa Beach-based surf apparel and equipment retailer will provide the 27-member team with surfboards, uniforms and surf accessories, and also will pay for the team’s contest entry fees and travel costs.

“As part of our effort to support local surfers, Ron Jon Surf Shop is pleased to be a sponsor of the UCF surf team,” said Ed Moriarty, president of Ron Jon Surf Shop. “In the past, the team, like many of its competitors, was responsible for raising its own entry fees and travel costs, and members had to provide their own equipment. Now they can just concentrate on surfing and competing as a team.”

The UCF Surf Team is a part of the UCF surf club, which, with more than 100 members, is one of the largest non-Greek organizations at the university.

Three nine-person teams (A, B and C) of UCF surfers compete in the NSSA College Division, which includes the University of Florida, Florida State University, Florida Atlantic University, University of North

Florida and Flagler College. In the 2003-2004 season, UCF claimed the East Coast Championship and finished ninth in the National Championship held in Dana Point, Calif.

Dick Nunis, Chair of the UCF Board of Trustees, thinks the Ron Jon sponsorship definitely gives the team an advantage over competing collegiate surf teams.

“I think it’s fabulous Ron Jon Surf Shop has a great reputation and the association with UCF will be an outstanding success,” said Nunis. “It will be a win-win for Ron Jon and the university. And, in the future, when the UCF Surf Team defeats FSU or Florida in competition, the world will know it is because of Ron Jon Surf Shop’s support.”

A team roster, competition schedule, and more information on the UCF surf team and club can be found at www.ucfsurf.com or by visiting the Ron Jon Surf Shop Web site at ronjons.com.

News regarding in-store appearances by team members also will be posted on the Ron Jon Web site, though none have yet been scheduled.

Ron Jon Surf Shop was founded in 1961 when surfing enthusiast Ron DiMenna began selling surfboards at his tiny oceanside shop in Long Beach Island, N.J. The lifestyle-apparel and board-sports-equipment retailer has since opened stores in Cocoa Beach, Ft. Lauderdale, and Orlando Fla., and Orange, Calif. The company’s flagship store in Cocoa Beach is the world’s largest surf shop. It operates 24 hours a day, 365 days a year.