Huntington Beach, CA) November 9, 2004 — Roxy, a division of Quiksilver, Inc. (NYSE: ZQK), and the leader in women’s surfing and boardriding lifestyle, presents the 10th anniversary of the Roxy Pro Hawaii competition to commence this Friday, November 12th.
Taking place over three days at Ali’i Beach Park in Oahu’s North Shore during the holding period of November 12-24, the Roxy Pro is the longest running women’s professional shortboard event in Hawaii. This year, the event has been upgraded from a 6-star WQS (World Qualifying Series) rating to WCT (World Championship Tour) status.
Roxy Team Rider Sofia Mulanovich (Peru), among the youngest on the tour, currently leads the WCT race and will likely clinch the title at the event. If Mulanovich prevails, she will make history as the first South American woman or man to win the WCT crown.
The 2004 Roxy Pro Hawaii will also join with non-profit organization Modart to hold a special fundraising benefit for the Keep A Breast Foundation, which will aid the Kapiolani Breast Center-Rell Sunn Fund.
The 2004 Roxy Pro Hawaii competition will feature the top 17 ranked women on the ASP (Association of Surfing Professionals) world tour, as well as one wildcard entrant who will be determined by a four-woman trials heat. Competing in the trials will be Hawaii’s 12-year-old phenomenon, Carissa Moore, French national champion, Caroline Sarran, New Zealand champion, Lisa Hurunui, and rising South African star, Sophie Dodge.
Staged on Oahu’s North Shore, the most famous 7-mile stretch of surf on Earth, the Roxy Pro is held at historic Haleiwa town’s Ali’i Beach Park. Inaugurated in 1995, the first six years of the Roxy Pro took place at Sunset Beach. The Roxy Pro’s shift to the North Shore’s gateway, Haleiwa, in 2001 firmly anchored the event to Hawaii’s surfing history. It was at Haleiwa Ali’i (Hawaiian for ‘royalty’) Beach Park that the ali’i of female surfers rode the waves over 100 years ago. Today, the world’s most accomplished female surfers ride in the footsteps of their predecessors.
“We are so excited about the 10 th anniversary of the Roxy Pro Hawaii and the competition’s upgrade to World Championship Tour status, said Randy Hild, Senior Vice President of Roxy. “There is a chance one of our own could capture the 2004 world championship crown at this event, and we want to do everything we can to support her. We’re also happy to do our part to support breast cancer research and treatment through our relationship with Modart and the Keep A Breast Foundation.
The Keep A Breast Foundation, created by the founders of Modart, is a unique interactive program featuring plaster torso casts of the world’s top female surfers that have been decorated by fine artists, which will be auctioned to support breast cancer research, treatment and prevention. The pieces showcase the beauty and strength of the female form, as well as the firm resolve necessary to conquer this disease. The casts will be displayed within a tent on the beach during the competition and auctioned off at the closing event on November 23 rd. Proceeds from the Hawaii event will benefit the Kapiolani Breast Center-RellSunn Fund, an organization particularly close to the heart of Roxy Team Rider Megan Abubo, currently ranked ninth in the world.
Abubo’s family has been affected by breast cancer, and she now acts as a powerful spokeswoman for Keep A Breast. Hawaiian surfer Rell Sunn was a top-3 ranked professional in 1979 and 1982. Diagnosed with breast cancer in 1983, Sunn fought the disease valiantly before ultimately losing her battle in 1998, at the age of 47.
The Keep A Breast program was initiated at the 2004 Roxy Surf Jam France, and will travel next to the Roxy Jam UK (May 21-27, 2005) where it will raise money for breast cancer research and treatment in that region.
For more information about the Roxy Pro Hawaii, please vvisit http://www.roxy.com/roxypro