ENCINITAS, CA- The second stop of the 2008 Nixon WTA will head to Jeffrey’s Bay, South Africa, where competition will take place during the Billabong Pro from July 10-20. The WTA in Jeffrey’s Bay will be awarded to the surfer who earns the highest heat score in a single heat.
The Nixon WTA is a winner-take-all event, which awards a custom, limited edition Nixon timepiece at four different stops along the ASP World Tour. Each of the custom Nixon 51-30 tide watches feature a gunmetal finish, a custom-engraved WTA case back, and diamond baguette indices alternating with hand applied flags representing each of the four contest regions. These four one-of-a-kind timepieces are each valued at over $10,000 USD.
“The WTA brings a whole new level of excitement to J-Bay both for the competitors and the people watching online and in person,” notes Nixon’s Sports Marketing Manager, Brandon Lillard. “The winner gets the satisfaction of knowing he surfed two waves better than anyone else in the contest and a $10,000 watch to prove it. I can’t wait to see what goes down. ”
Last year’s winner of the J-Bay WTA was Kelly Slater. The next stop after J-Bay will see the WTA move on to Mundaka, Euskadi, in September where the award will go to the surfer who gets the longest tube ride. The last stop of the WTA will be on the North Shore of Oahu this winter, and the prize will go to the overall Triple Crown winner, thus rounding out competition for the year.
Video content of each of the WTA stops and winners will be available to view on BillabongPro.com.
Founded in 1997 in Encinitas, CA, Nixon is the premium accessories company for the youth lifestyle market. Focused on making the little stuff better, Nixon’s line of watches and accessories can be found globally in specialty surf, skate, snow and fashion retailers.